{"id":551376,"date":"2022-05-12T12:00:21","date_gmt":"2022-05-12T10:00:21","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=551376"},"modified":"2022-05-12T12:00:22","modified_gmt":"2022-05-12T10:00:22","slug":"el-araby-et-tdiscount-installent-la-plus-grande-plateforme-industrielle-en-electromenager-en-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2022\/05\/12\/el-araby-et-tdiscount-installent-la-plus-grande-plateforme-industrielle-en-electromenager-en-tunisie\/","title":{"rendered":"El Araby et Tdiscount installent la plus grande plateforme industrielle en \u00e9lectrom\u00e9nager en Tunisie"},"content":{"rendered":"\n

Le groupe Tdiscount<\/a>, en collaboration avec le groupe Al Araby, annonce le lancement de la plus grande unit\u00e9 industrielle en \u00e9lectrom\u00e9nager multimarques et multi-sp\u00e9cialit\u00e9s en Tunisie pour desservir l\u2019Afrique du Nord, l\u2019Afrique francophone et l\u2019Europe.<\/strong><\/em><\/p>\n\n\n\n\n\n\n\n

Le Groupe Tdiscount, l’un des acteurs principaux du e-commerce des produits high-tech, \u00e9lectrom\u00e9nager et informatique sur le march\u00e9 tunisien, qui a su se d\u00e9marquer dans le secteur de la vente en ligne, annonce, dans un communiqu\u00e9 publi\u00e9 \u00e0 Tunis, mercredi 11 mai 2022, la signature d\u2019un contrat de partenariat avec le groupe \u00e9gyptien Al Araby, l\u2019un des plus grands producteurs d’\u00e9lectrom\u00e9nager au Moyen-Orient.<\/p>\n\n\n\n

Il s\u2019agit d\u2019un complexe industriel qui sera bas\u00e9 dans une zone de d\u00e9veloppement r\u00e9gional et qui sera sp\u00e9cialis\u00e9 dans la production d\u2019articles d’\u00e9lectrom\u00e9nager. Il s\u2019\u00e9tendra sur une surface couverte de 14 000 m2<\/sup>. Cette plateforme permettra le recrutement de plus de 700 employ\u00e9s directs et 1000 salari\u00e9s indirects durant les cinq prochaines ann\u00e9es. Les investissements de cette collaboration devraient atteindre 15 millions de US dollars, \u00e0 parts \u00e9gales entre les deux groupes, sur 5 ans.<\/p>\n\n\n\n

Ce projet s\u2019ajoute \u00e0 l\u2019unit\u00e9 de montage local de plusieurs marques, notamment de t\u00e9l\u00e9viseurs, bas\u00e9e \u00e0 Bir M\u2019chergua, toujours en partenariat avec Al Araby dont Tdiscount est par ailleurs le repr\u00e9sentant exclusif de sa marque Tornado.<\/p>\n\n\n\n

Exporter le label Made in Tunisia<\/h2>\n\n\n\n

La croissance de Tdiscount est port\u00e9e par son association avec le groupe international El Araby et son \u00e9volution est bas\u00e9e sur l\u2019exportation de produits de marques internationales. Ce projet in\u00e9dit, qui a vu le jour gr\u00e2ce \u00e0 l\u2019intervention de l\u2019ambassadeur de Tunisie au Caire, Mohamed Ben Youssef, atteste du potentiel de la Tunisie comme \u00e9tant un hub de distribution des articles de grandes marques. Dans ce contexte, le Pdg de Tdiscount, Karim Tajer, d\u00e9clare que cette coop\u00e9ration constitue un pas en avant vers l\u2019expansion des investissements dans les r\u00e9gions de l\u2019Afrique du Nord, de l\u2019Afrique francophone et l\u2019Europe.<\/p>\n\n\n\n

Ainsi, le groupe Tdiscount demeure une r\u00e9f\u00e9rence et offre de belles perspectives pour l\u2019\u00e9conomie tunisienne. Une progression qui a n\u00e9cessit\u00e9 beaucoup de pers\u00e9v\u00e9rance et de patience.<\/p>\n\n\n\n

\"\"
Karim Tajer, PDG de Tdiscount, et Ibrahim El Araby, pr\u00e9sident du groupe El Araby.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Cr\u00e9\u00e9e en 2016, Tdiscount constitue l\u2019un des leaders de la vente en ligne des smartphones, informatique, \u00e9lectrom\u00e9nager, TV\u2026 en Tunisie. Ayant pour slogan \u00abToujours au meilleur prix\u00bb<\/em>, l\u2019enseigne de vente en ligne veille \u00e0 proposer une large gamme d\u2019articles de qualit\u00e9 \u00e0 des prix imbattables. Pour \u00eatre toujours plus proche de ses clients, elle a proc\u00e9d\u00e9 le 10 avril 2021 \u00e0 l\u2019ouverture du plus grand magasin ind\u00e9pendant d\u2019\u00e9lectrom\u00e9nager (bureautique, informatique, hifi, TV, etc.) \u00e0 Tunis (hors grandes surfaces), dans la zone de la Charguia 1.<\/p>\n\n\n\n

Communiqu\u00e9. <\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe Tdiscount et le groupe Al Araby annonce le lancement de la plus grande unit\u00e9 industrielle en \u00e9lectrom\u00e9nager multimarques et multi-sp\u00e9cialit\u00e9s en Tunisie. <\/p>\n","protected":false},"author":8,"featured_media":551617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[99647,2379,99645,1425,99649,99648,82409,99646,62643],"class_list":["post-551376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-bir-mchergua-2","tag-egypte","tag-el-araby","tag-electromenager","tag-ibrahim-el-araby","tag-karim-tajer","tag-mohamed-ben-youssef","tag-tdiscount","tag-tunisie"],"yoast_head":"\nEl Araby et Tdiscount installent la plus grande plateforme industrielle en \u00e9lectrom\u00e9nager en Tunisie - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2022\/05\/12\/el-araby-et-tdiscount-installent-la-plus-grande-plateforme-industrielle-en-electromenager-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Araby et Tdiscount installent la plus grande plateforme industrielle en \u00e9lectrom\u00e9nager en Tunisie - 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