{"id":55416,"date":"2016-06-24T14:10:13","date_gmt":"2016-06-24T13:10:13","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=55416"},"modified":"2016-06-24T14:10:13","modified_gmt":"2016-06-24T13:10:13","slug":"la-guerre-du-mobile-tunisie-telecom-entre-dans-la-danse","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2016\/06\/24\/la-guerre-du-mobile-tunisie-telecom-entre-dans-la-danse\/","title":{"rendered":"La guerre du mobile : Tunisie Telecom entre dans la danse"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-55419 aligncenter\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/06\/Tunisie-Telecom-Ooredoo-Orange.jpg\" alt=\"Tunisie-Telecom-Ooredoo-Orange\" width=\"626\" height=\"380\" \/><\/p>\n<p><em><strong>Les 3 op\u00e9rateurs t\u00e9l\u00e9phoniques acc\u00e9l\u00e8rent le processus de casse des prix et de d\u00e9tournement, chacun \u00e0 son profit, des abonn\u00e9s des autres.<\/strong> <\/em><\/p>\n<p><!--more--><\/p>\n<p>Les t\u00e9l\u00e9spectateurs ont remarqu\u00e9, depuis le d\u00e9but de ramadan, la multiplication des spots publicitaires t\u00e9l\u00e9vis\u00e9s pour la t\u00e9l\u00e9phonie mobile, o\u00f9, \u00e0 travers des messages relativement agressifs, Orange et Ooredoo lorgnaient sur les abonn\u00e9s des uns et des autres.<\/p>\n<p>Pour ne pas demeurer en reste, Tunisie Telecom a r\u00e9pondu, \u00e0 partir d\u2019hier, \u00e0 ses 2 concurrents, en faisant diffuser 3 spots publicitaires appelant les abonn\u00e9s d\u2019Orange et d\u2019Ooredoo \u00e0 rejoindre l\u2019op\u00e9rateur historique. Les messages ne sont pas moins agressifs. A la guerre comme \u00e0 la guerre, l\u2019objectif \u00e9tant d\u2019attirer le plus d\u2019abonn\u00e9s possible, de pr\u00e9server ses parts de march\u00e9 et de conqu\u00e9rir du terrain sur la concurrence.<\/p>\n<p>Pour l\u2019histoire, le premier op\u00e9rateur \u00e0 avoir opt\u00e9 pour cette d\u00e9marche publicitaire directe et agressive est Orange Tunisie qui a fait diffuser, d\u00e8s le premier jour de ramadan, un spot s\u2019attaquant, de mani\u00e8re lourdement allusive, \u00e0 ses deux concurrents.<\/p>\n<p>Ooredoo n\u2019a pas tard\u00e9 \u00e0 r\u00e9agir en chaussant ses gros sabots, mettant les gros moyens et faisant diffuser un spot dont le personnage principal est une sorte de gladiateur des temps modernes.<\/p>\n<p>Le dernier \u00e0 entrer dans la danse, Tunisie Telecom a lanc\u00e9, depuis hier, 3 spots \u00e0 la fois, o\u00f9 les couleurs de ses concurrents, l\u2019orange et le rouge, sont \u00e9voqu\u00e9es de mani\u00e8re insistante, \u00e0 travers une sc\u00e8ne de s\u00e9duction voire de drague jou\u00e9e par le c\u00e9l\u00e8bre acteur et com\u00e9dien Hichem Rostom.<\/p>\n<p>Dans cette gu\u00e9guerre, les vrais b\u00e9n\u00e9ficiaires seront, au final, en plus des agences de pub, les consommateurs, et c\u2019est tant mieux ainsi !<\/p>\n<p>Il faut dire que les Tunisiens ont trouv\u00e9 le moyen de tirer le meilleur profit des offres et bonus offerts par les 3 op\u00e9rateurs en\u2026 ayant 3 puces \u00e0 la fois. C\u2019est \u00e0 qui donne le plus !<\/p>\n<p style=\"text-align: right;\"><strong>Z. A. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 3 op\u00e9rateurs t\u00e9l\u00e9phoniques acc\u00e9l\u00e8rent le processus de casse des prix et de d\u00e9tournement, chacun \u00e0 son profit, des abonn\u00e9s des autres.<\/p>\n","protected":false},"author":8,"featured_media":55419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[993,2433],"tags":[1305,3695,678,681,5383,930],"class_list":["post-55416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conso","category-tunisie","tag-clients","tag-concurrence","tag-ooredoo","tag-orange","tag-telephonie-mobile","tag-tunisie-telecom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La guerre du mobile : Tunisie Telecom entre dans la danse - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2016\/06\/24\/la-guerre-du-mobile-tunisie-telecom-entre-dans-la-danse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La guerre du mobile : Tunisie Telecom entre dans la danse - 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