{"id":57286,"date":"2016-07-09T14:17:13","date_gmt":"2016-07-09T13:17:13","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=57286"},"modified":"2016-07-11T17:17:19","modified_gmt":"2016-07-11T16:17:19","slug":"radhi-meddeb-avec-go-malte-tunisie-telecom-met-un-pied-en-europe","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2016\/07\/09\/radhi-meddeb-avec-go-malte-tunisie-telecom-met-un-pied-en-europe\/","title":{"rendered":"Radhi Meddeb : \u00abAvec Go Malte, Tunisie Telecom met un pied en Europe\u00bb"},"content":{"rendered":"

\"Radhi-Meddeb\"<\/p>\n

\u00abL\u2019acquisition de GO-Malte est une bonne op\u00e9ration qui va permettre \u00e0 Tunisie Telecom d\u2019int\u00e9grer l\u2019espace europ\u00e9en\u00bb, estime Radhi Meddeb, Pdg de Com\u00e8te Engineering.<\/em> <\/strong><\/p>\n

Propos recueillis par<\/em> Wajdi Msaed<\/strong><\/p>\n

<\/p>\n

L\u2019Opa (offre publique d\u2019achat) sur l\u2019entreprise GO-Malte, engag\u00e9e par l\u2019op\u00e9rateur t\u00e9l\u00e9phonique national Tunisie Telecom (TT) fait couler beaucoup d\u2019encre et suscite des pol\u00e9miques, pas toujours exemptes de petits calculs et de gros parti-pris.<\/p>\n

Appuy\u00e9 par une d\u00e9cision coll\u00e9giale de son conseil d\u2019administration, Nizar Bouguila, Pdg de TT, ne m\u00e9nage aucun effort pour d\u00e9fendre ce choix et essayer de convaincre de sa justesse tous ceux qui doutent de l\u2019int\u00e9r\u00eat de cette op\u00e9ration internationale de l\u2019op\u00e9rateur public tunisien. Il est all\u00e9 ainsi pr\u00e9senter son argumentaire devant les membres de la Commission de la r\u00e9forme administrative, de la bonne gouvernance, de la lutte contre la corruption et du contr\u00f4le de gestion des deniers publics \u00e0 l\u2019Assembl\u00e9e des repr\u00e9sentants du peuple (ARP). Et c\u2019est au tour de Noomane Fehri, ministre des Technologies de la communication et de l\u2019Economie num\u00e9rique d\u2019\u00eatre auditionn\u00e9, \u00e0 ce sujet, lundi 11 juillet, par les membres de l\u2019ARP, r\u00e9unis en pl\u00e9ni\u00e8re.<\/p>\n

Pour \u00e9clairer ce sujet et le situer loin des surench\u00e8res politiciennes, Kapitalis a sollicit\u00e9 l\u2019avis autoris\u00e9 d\u2019un \u00e9conomiste, sp\u00e9cialiste en montages financiers, en l\u2019occurrence Radhi Meddeb, Pdg de Comete Engineering, qui a bien voulu r\u00e9pondre aux questions de Wajdi Msaed sur l\u2019impact attendu de cette OPA sur l\u2019avenir de TT.<\/p>\n

L\u2019acquisition de GO-Malte par TT constitue \u00abun d\u00e9fi multiple pour l\u2019op\u00e9rateur t\u00e9l\u00e9phonique national<\/em>\u00bb, estime Radhi Meddeb. \u00abIl est de la responsabilit\u00e9 de la direction de l\u2019entreprise de mobiliser tous le moyens n\u00e9cessaires en vue de tirer le meilleur profit de cet investissement\u00bb<\/em>, ajoute-t-il.<\/p>\n

Kapitalis: Quelle opportunit\u00e9 pour TT d\u2019aller aujourd\u2019hui vers les march\u00e9s ext\u00e9rieurs?<\/strong><\/em><\/p>\n

Radhi Meddeb<\/strong> : TT op\u00e8re dans un secteur strictement concurrentiel. Op\u00e9rateur t\u00e9l\u00e9phonique historique, il n\u2019est pas leader sur tous les segments de son propre march\u00e9.<\/p>\n

Le secteur des t\u00e9l\u00e9communications conna\u00eet des mutations strat\u00e9giques majeures et les rentes de situation qu\u2019il a connues au cours des cinquante derni\u00e8res ann\u00e9es sont en train d\u2019\u00eatre remises en question.<\/p>\n

Pour ne rien arranger, les services de la t\u00e9l\u00e9phonie fixe ne constituent plus le moteur de la croissance des entreprises du secteur.<\/p>\n

Dans ce contexte, TT fait face \u00e0 la concurrence de deux op\u00e9rateurs adoss\u00e9s \u00e0 deux grands groupes internationaux. Sa strat\u00e9gie de d\u00e9veloppement, \u00e0 d\u00e9faut d\u2019un d\u00e9sengagement \u00e9ventuel de l\u2019Etat, doit passer n\u00e9cessairement par l\u2019internationalisation.<\/p>\n

Obliger TT \u00e0 rester sur son propre march\u00e9 national, trop exigu et insuffisamment d\u00e9velopp\u00e9 en mati\u00e8re de services \u00e0 haute valeur ajout\u00e9e, c\u2019est condamner cette entreprise, \u00e0 terme, \u00e0 la disparition.<\/p>\n

Ainsi, l\u2019acquisition de l\u2019op\u00e9rateur GO-Malte appara\u00eet comme une orientation louable de conqu\u00eate de march\u00e9 tiers. L\u2019op\u00e9ration est d\u2019autant plus \u00e0 saluer qu\u2019il s\u2019agit d\u2019un investissement effectu\u00e9 non pas seulement \u00e0 Malte mais dans l\u2019ensemble de l\u2019Union europ\u00e9enne (UE). Car un op\u00e9rateur install\u00e9 dans un pays membre de l\u2019UE, et c’est le cas de Malte, est n\u00e9cessairement un op\u00e9rateur europ\u00e9en ayant acc\u00e8s \u00e0 l\u2019ensemble du march\u00e9 europ\u00e9en.<\/p>\n

Les \u00e9ventuelles synergies que TT peut tirer de cette acquisition sont multiples et il est important que la direction de l\u2019entreprise sache les mobiliser au service de l\u2019\u00e9conomie nationale.<\/p>\n

TT dispose-t-elle des moyens appropri\u00e9s, humains et mat\u00e9riels, pour mener \u00e0 bien et tirer b\u00e9n\u00e9fice de cette op\u00e9ration, une premi\u00e8re pour les entreprises nationales?<\/strong><\/em><\/p>\n

TT ne devra pas l\u00e9siner sur les moyens pour aller chercher les meilleures comp\u00e9tences \u00e0 l\u2019\u00e9chelle internationale et les mobiliser autour de ce projet. Elle y gagnera en efficacit\u00e9, en rentabilit\u00e9 et en synergie industrielle et commerciale.<\/p>\n

Il serait dommage que les instances cens\u00e9es veiller sur la gestion des entreprises publiques entravent, d\u2019une mani\u00e8re ou d\u2019une autre, la gestion par TT de ce nouvel investissement tr\u00e8s porteur. Et pas seulement pour TT.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00abL\u2019acquisition de GO-Malte est une bonne op\u00e9ration qui va permettre \u00e0 Tunisie Telecom d\u2019int\u00e9grer l\u2019espace europ\u00e9en\u00bb, estime Radhi Meddeb, Pdg de Com\u00e8te Engineering. Propos recueillis par Wajdi Msaed<\/p>\n","protected":false},"author":8,"featured_media":57287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995,2433],"tags":[4430,4043,1059,930,937],"class_list":["post-57286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-tunisie","tag-nizar-bouguila","tag-noomane-fehri","tag-radhi-meddeb","tag-tunisie-telecom","tag-union-europeenne"],"yoast_head":"\nRadhi Meddeb : \u00abAvec Go Malte, Tunisie Telecom met un pied en Europe\u00bb - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2016\/07\/09\/radhi-meddeb-avec-go-malte-tunisie-telecom-met-un-pied-en-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radhi Meddeb : \u00abAvec Go Malte, Tunisie Telecom met un pied en Europe\u00bb - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"\u00abL\u2019acquisition de GO-Malte est une bonne op\u00e9ration qui va permettre \u00e0 Tunisie Telecom d\u2019int\u00e9grer l\u2019espace europ\u00e9en\u00bb, estime Radhi Meddeb, Pdg de Com\u00e8te Engineering. 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