{"id":6153654,"date":"2023-01-20T10:01:24","date_gmt":"2023-01-20T09:01:24","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=6153654"},"modified":"2023-01-20T10:01:26","modified_gmt":"2023-01-20T09:01:26","slug":"consommation-la-grenade-tunisienne-reinventee-par-les-marques","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2023\/01\/20\/consommation-la-grenade-tunisienne-reinventee-par-les-marques\/","title":{"rendered":"Consommation : la grenade tunisienne r\u00e9invent\u00e9e par les marques"},"content":{"rendered":"\n

La grenade tunisienne, ce super-fruit aux mille et une vertus qui prend de plus en plus de notori\u00e9t\u00e9 a \u00e9t\u00e9 mis \u00e0 l\u2019honneur au cours des trois derniers mois de l\u2019ann\u00e9e 2022. A l\u2019occasion de la Semaine de la Grenade, plusieurs enseignes ont mis \u00e0 contribution leur cr\u00e9ativit\u00e9\u00a0pour faire d\u00e9couvrir ce superfruit sous toutes ses formes !<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Les Tunisiens habitu\u00e9s \u00e0 consommer ce fruit, en entier ou en confiture, commencent \u00e0 d\u00e9couvrir ses multiples variantes de d\u00e9gustation, tels que les jus, les m\u00e9lasses.<\/p>\n\n\n\n

Lors de la seconde \u00e9dition de la Semaine de la grenade, des enseignes de renom, dans les m\u00e9tiers de la bouche, se sont associ\u00e9es \u00e0 cet \u00e9v\u00e9nement afin de faire d\u00e9guster, ce fruit, au grand public et de leur faire conna\u00eetre ses multiples facettes.<\/p>\n\n\n\n

Produits du terroir et patrimoine gastronomique<\/h2>\n\n\n\n

Cette dynamique de collaboration vise \u00e0 porter haut le drapeau d\u2019un produit phare typiquement tunisien. Gr\u00e2ce au programme national \u00abGrenades de Tunisie\u00bb<\/em> lanc\u00e9 fin 2020 par le Groupement interprofessionnel des fruits (Gifruits) avec l\u2019appui du projet Pampat (Onudi\/Seco), la concurrence entre les entreprises est laiss\u00e9e de c\u00f4t\u00e9 pour privil\u00e9gier la promotion des richesses du terroir et du patrimoine gastronomique tunisien.<\/p>\n\n\n\n

Les enseignes ont contribu\u00e9, gr\u00e2ce aux s\u00e9ances de d\u00e9gustation, \u00e0 la mise \u00e0 l\u2019honneur de la grenade, notamment, par la cr\u00e9ation de recettes originales et innovantes de sorbet, d\u2019entremet ou de biscuits int\u00e9grant ce fruit.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Les enseignes Parad\u2019ice, Gourmandise, Eric Kayser, Maneken, Barista\u2019s\/Ben Yedder, MS Jus Frais et Pure Juice ont adh\u00e9r\u00e9 \u00e0 l\u2019initiative publique-priv\u00e9e et f\u00eat\u00e9 ensemble les journ\u00e9es de la Grenade dans plusieurs de leurs points de ventes.<\/p>\n\n\n\n

Les clients ont pu ainsi profiter des d\u00e9gustations journali\u00e8res gratuites de jus et de confitures \u00e0 base de ce fruit et ont pu d\u00e9couvrir des cr\u00e9ations \u00e0 base de grenades concoct\u00e9es sp\u00e9cialement pour l\u2019occasion telles que des sorbets, ou encore des tartes, des entremets ou des biscuits.<\/p>\n\n\n\n

Des prix avantageux ont contribu\u00e9 \u00e0 encourager les consommateurs \u00e0 d\u00e9couvrir cette pomme punique.<\/p>\n\n\n\n

Jus, sorbets, tartes, biscuits et autres<\/h2>\n\n\n\n

La star des journ\u00e9es de d\u00e9gustation a \u00e9t\u00e9 incontestablement le sorbet de grenade, une innovation, au niveau gustatif, une saveur p\u00e9tillante en bouche, fra\u00eeche et juteuse relev\u00e9 par une pointe d\u2019eau de fleur d\u2019oranger, une d\u00e9couverte surprenante et une recette bien r\u00e9ussie, concoct\u00e9e par Parad\u2019ice.<\/p>\n\n\n\n

Le jus reste quant \u00e0 lui toujours \u00e0 l\u2019honneur, Pure Juice, Ms jus frais, Barista\u2019s et Eric Kayser, l\u2019ont fait d\u00e9couvrir \u00e0 leurs clients, en mettant en avant ce produit sur leurs diff\u00e9rents supports de communication,<\/p>\n\n\n\n

Maison Gourmandise n\u2019a pas m\u00e9nag\u00e9 ses efforts, en pr\u00e9parant une s\u00e9ance de d\u00e9gustation des diff\u00e9rents mets \u00e0 base de grenade et en les mettant en avant dans ses vitrines tout le long de cette p\u00e9riode, afin que les clients puissent facilement les rep\u00e9rer gr\u00e2ce \u00e0 la couleur rouge rubis chatoyante de la grenade ornant les tartes ou les entremets.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

L\u2019enseigne G\u00e9ant\/Monoprix s\u2019est jointe \u00e0 cette initiative en organisant des s\u00e9ances de d\u00e9gustations dans ses magasins des jus Boqueria.<\/p>\n\n\n\n

Il est certain que l\u2019am\u00e9lioration de la notori\u00e9t\u00e9 de la grenade, de ses utilisations et de ses bienfaits aura des retomb\u00e9es positives sur un grand nombre d\u2019acteurs allant du petit agriculteur, jusqu\u2019\u00e0 l\u2019entreprise de transformation du jus de grenade, en passant par les soci\u00e9t\u00e9s de la grande distribution et les circuits de la consommation hors foyer. Positionner la grenade tunisienne repr\u00e9sente ainsi un enjeu strat\u00e9gique.<\/p>\n\n\n\n

Selon une \u00e9tude effectu\u00e9e et pr\u00e9sent\u00e9e \u00e0 Testour aux professionnels du m\u00e9tier, le march\u00e9 international de la grenade semble accessible aux Tunisiens, encore faut-il que des efforts soient consentis afin de garantir un avenir prometteur \u00e0 la grenade tunisienne<\/p>\n\n\n\n

I. B.<\/strong> (avec communiqu\u00e9).<\/p>\n","protected":false},"excerpt":{"rendered":"

A l\u2019occasion de la Semaine de la Grenade, plusieurs enseignes ont mis \u00e0 contribution leur cr\u00e9ativit\u00e9\u00a0pour faire d\u00e9couvrir la grenade tunisienne sous toutes ses formes !<\/p>\n","protected":false},"author":8,"featured_media":6153719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[993,995,2433],"tags":[106055,79532,84786,18527,103868,106057,1348,1449,1451,106056],"class_list":["post-6153654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conso","category-economie","category-tunisie","tag-eric-kayser","tag-geant","tag-gifruits","tag-gourmandise","tag-grenade-tunisienne","tag-maneken","tag-monoprix","tag-onudi","tag-pampat","tag-paradice"],"yoast_head":"\nConsommation : la grenade tunisienne r\u00e9invent\u00e9e par les marques - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2023\/01\/20\/consommation-la-grenade-tunisienne-reinventee-par-les-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consommation : la grenade tunisienne r\u00e9invent\u00e9e par les marques - 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