{"id":67133,"date":"2016-10-05T11:47:39","date_gmt":"2016-10-05T10:47:39","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=67133"},"modified":"2016-10-05T11:47:39","modified_gmt":"2016-10-05T10:47:39","slug":"orange-tunisie-inaugure-son-plus-grand-smart-store-a-sfax","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2016\/10\/05\/orange-tunisie-inaugure-son-plus-grand-smart-store-a-sfax\/","title":{"rendered":"Orange Tunisie inaugure son  plus grand smart store \u00e0 Sfax"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67134 aligncenter\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/10\/Smart-Store-Orange-Sfax.jpg\" alt=\"smart-store-orange-sfax\" width=\"626\" height=\"380\" \/><\/p>\n<p><em><strong>Orange Tunisie a ouvert, mardi, son 3e smart store, \u00e0 Sfax, apr\u00e8s ceux du Millenium (autoroute Tunis-Marsa) et Monastir.<\/strong> <\/em><\/p>\n<p>Par <strong>Zohra Abid<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Le 4e smart store de l\u2019op\u00e9rateur ouvrira, la semaine prochaine, \u00e0 la Cit\u00e9 El Ghazala, \u00e0 Tunis, apprend-t-on aussi.<br \/>\nEn attendant, le smart store de Sfax, arborant l\u2019enseigne de l\u2019op\u00e9rateur priv\u00e9 et proposant ses outils et services num\u00e9riques, a \u00e9t\u00e9 ouvert au c\u0153ur de la capitale du sud tunisien, en face du si\u00e8ge du gouvernorat.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67135\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/10\/Smart-Store-Orange-Sfax-2.jpg\" alt=\"smart-store-orange-sfax-2\" width=\"500\" height=\"300\" \/><\/p>\n<p><strong>Ouverture en musique <\/strong><\/p>\n<p>A l\u2019inauguration de cet espace qui s\u2019\u00e9tend sur 200m2, il y avait tout ce qu\u2019on pouvait s\u2019y attendre en pareille occasion : ruban, coussin, ciseaux, grappes de ballons, photos souvenirs, grand banquet de c\u00e9r\u00e9monie, de la musique aussi, avec la Hadhra sfaxienne de Sidi Mansour, ainsi que des m\u00e9langes jazzy ex\u00e9cut\u00e9s par la virtuose du violon Yasmine Azaiez, sans oublier l\u2019animation de rue \u00e0 l\u2019ext\u00e9rieur de la boutique, avec des clowns perch\u00e9s sur des \u00e9chasses, qui ont offert un spectacle sympathique aux passants.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67136\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/10\/Smart-Store-Orange-Sfax-3.jpg\" alt=\"smart-store-orange-sfax-3\" width=\"500\" height=\"300\" \/><\/p>\n<p style=\"text-align: center;\"><em>La Hadhra de Sfax pour la baraka.<\/em><\/p>\n<p>La boutique de Sfax est le plus grand espace ouvert, jusque-l\u00e0, par Orange en Tunisie, avec un concept nouveau adopt\u00e9 en janvier 2016 avec l\u2019ouverture du 1er smart store de l\u2019op\u00e9rateur au centre Le Millenium, pr\u00e8s de la Marsa, et \u00e0 Monastir, en mai dernier.<\/p>\n<p><em>\u00abNous employons 15 personnes dont l\u2019\u00e2ge moyen est de 25 ans. Tous ont un bac plus 4 et tous ont b\u00e9n\u00e9fici\u00e9 d\u2019une formation ad\u00e9quate\u00bb<\/em>, a pr\u00e9cis\u00e9 \u00e0 Kapitalis le directeur du smart store de Sfax, Jamel Dhief, peu avant l\u2019inauguration, qui s\u2019est d\u00e9roul\u00e9e en pr\u00e9sence de hauts responsables d\u2019Orange Tunisie et de Habib Chaouat, gouverneur de Sfax, en poste depuis ao\u00fbt 2015.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67137\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/10\/Smart-Store-Orange-Sfax-4.jpg\" alt=\"smart-store-orange-sfax-4\" width=\"500\" height=\"300\" \/><\/p>\n<p style=\"text-align: center;\"><em>Yasmine Azaiez et son violon qui jazze.<\/em><\/p>\n<p><strong>Un nouveau concept, une nouvelle vision<\/strong><\/p>\n<p><em>\u00abAvec ce nouveau concept, on a op\u00e9r\u00e9 un changement dans la relation d\u2019Orange Tunisie avec son client. Jusque-l\u00e0 pr\u00e9sent seulement derri\u00e8re une vitrine, ce dernier peut d\u00e9sormais tester les articles sur place et \u00e0 son aise. Le contact est plus chaleureux et plus humain. Il y a 20 ans, on se contentait des appels au t\u00e9l\u00e9phone. Aujourd\u2019hui, ce n\u2019est plus uniquement des appels \u00e9mis ou re\u00e7us, mais des services directs\u00bb<\/em>, a indiqu\u00e9, dans une d\u00e9claration \u00e0 Kapitalis, Didier Charvet, directeur g\u00e9n\u00e9ral d\u2019Orange Tunisie, qui \u00e9tait accompagn\u00e9 de sa collaboratrice Asma Enna\u00effar, directrice des relations ext\u00e9rieures, RSE et m\u00e9c\u00e9nat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-67138 aligncenter\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/10\/Smart-Store-Orange-Sfax-5.jpg\" alt=\"smart-store-orange-sfax-5\" width=\"500\" height=\"300\" \/><\/p>\n<p style=\"text-align: center;\"><em>Le client\u00a0peut d\u00e9sormais tester les articles sur place et \u00e0 son aise.<\/em><\/p>\n<p><em>\u00abLe fait d\u2019avoir davantage d\u2019espace est tout aussi important pour ce genre de concept\u00bb,<\/em> a ajout\u00e9 M. Charvet, pour qui le choix port\u00e9 sur Sfax pour ouvrir le nouveau smart store Orange n\u2019est pas fortuit. Car, poursuit-il, les activit\u00e9s commerciales et industrielles de cette ville font d\u2019elle un p\u00f4le \u00e9conomique dans tout le sud tunisien o\u00f9 le r\u00e9seau Orange emploie plus de 500 personnes.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67139\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/10\/Smart-Store-Orange-Sfax-6.jpg\" alt=\"smart-store-orange-sfax-6\" width=\"500\" height=\"300\" \/><\/p>\n<p style=\"text-align: center;\"><em>Le meilleur de l&rsquo;innovation dans un espace convivial.<\/em><\/p>\n<p><em>\u00abDans cet espace convivial, les gens circulent \u00e0 leur aise et testent les produits et les solutions innovants qu\u2019Orange met \u00e0 leur disposition. C\u2019est un espace ouvert et qui invite \u00e0 la d\u00e9couverte. Avec une superficie plus r\u00e9duite, ce concept aurait du mal \u00e0 fonctionner convenablement\u00bb,<\/em> a ajout\u00e9 M. Charvet.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67140\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/10\/Smart-Store-Orange-Sfax-7.jpg\" alt=\"smart-store-orange-sfax-7\" width=\"500\" height=\"300\" \/><\/p>\n<p style=\"text-align: center;\"><em>Attiser la curiosit\u00e9 des clients et les inciter \u00e0 la d\u00e9couverte.<\/em><\/p>\n<p><em>\u00abDe par son mobilier \u00e9tudi\u00e9, les mat\u00e9riaux avec lesquels il a \u00e9t\u00e9 construit et ses coins th\u00e9matiques, le smart store de Sfax attire les clients et attise leur curiosit\u00e9 et les incite \u00e0 la d\u00e9couverte\u00bb<\/em>, a ajout\u00e9 Hatem Masmoudi, directeur g\u00e9n\u00e9ral adjoint d\u2019Orange Tunisie, qui ne tarit pas d\u2019\u00e9loge pour cet espace agenc\u00e9 de mani\u00e8re \u00e0 attirer toutes sortes de client\u00e8les : les geeks, les professionnels et les f\u00e9rus d\u2019innovations technologiques, mais aussi les familles qui peuvent venir avec leurs enfants. <em>\u00abNous leur avons r\u00e9serv\u00e9 un coin ludique et connect\u00e9\u00bb<\/em>, tient \u00e0 pr\u00e9ciser M. Masmoudi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orange Tunisie a ouvert, mardi, son 3e smart store, \u00e0 Sfax, apr\u00e8s ceux du Millenium (autoroute Tunis-Marsa) et Monastir. Par Zohra Abid<\/p>\n","protected":false},"author":8,"featured_media":67134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,993,2433],"tags":[16170,12514,2945],"class_list":["post-67133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-conso","category-tunisie","tag-asma-ennaifar","tag-didier-charvet","tag-orange-tunisie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orange Tunisie inaugure son plus grand smart store \u00e0 Sfax - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2016\/10\/05\/orange-tunisie-inaugure-son-plus-grand-smart-store-a-sfax\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange Tunisie inaugure son plus grand smart store \u00e0 Sfax - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Orange Tunisie a ouvert, mardi, son 3e smart store, \u00e0 Sfax, apr\u00e8s ceux du Millenium (autoroute Tunis-Marsa) et Monastir. 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