{"id":6786119,"date":"2023-03-04T07:29:36","date_gmt":"2023-03-04T06:29:36","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=6786119"},"modified":"2023-03-04T07:29:37","modified_gmt":"2023-03-04T06:29:37","slug":"ooredoo-tunisie-adopte-le-mobilytix-marketing-studio-de-comviva","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2023\/03\/04\/ooredoo-tunisie-adopte-le-mobilytix-marketing-studio-de-comviva\/","title":{"rendered":"Ooredoo Tunisie adopte le MobiLytix\u2122 Marketing Studio de Comviva"},"content":{"rendered":"\n

Comviva, le leader mondial des solutions d\u2019exp\u00e9rience client et de mon\u00e9tisation des donn\u00e9es, a annonc\u00e9 son partenariat avec Ooredoo, le principal fournisseur de services de communication mobile en Tunisie, afin de renforcer la fid\u00e9lit\u00e9 et l’engagement de ses clients. L\u2019annonce a \u00e9t\u00e9 faite le 2 mars 2023, \u00e0 la Fira Gran Via, \u00e0 Barcelone, Espagne.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Dans le cadre de cet engagement, Comviva d\u00e9ploiera sa plateforme phare MobiLytix\u2122 Marketing Studio. MobiLytix\u2122 exploitera les donn\u00e9es d\u2019interaction client en temps r\u00e9el en conjonction avec un riche profil client unifi\u00e9 pour permettre une exp\u00e9rience num\u00e9rique contextuelle en temps r\u00e9el sur tous les points de contact client.<\/p>\n\n\n\n

MobiLytix\u2122 accompagnera Ooredoo Tunisie pour renforcer la fid\u00e9lit\u00e9 de ses clients gr\u00e2ce \u00e0 des offres plus personnalis\u00e9es. Les clients seront segment\u00e9s en fonction de diverses cat\u00e9gories et recevront une offre interactive et adapt\u00e9e, ce qui conduira \u00e0 de meilleures propositions de services et \u00e0 une augmentation des revenus.<\/p>\n\n\n\n

En outre, Comviva fournira ses services de la data science avec des mod\u00e8les AI\/ML pr\u00e9construits pour une mise sur le march\u00e9 plus rapide et une adoption acc\u00e9l\u00e9r\u00e9e des technologies AI.<\/p>\n\n\n\n

Mansoor Al Khater, PDG de Ooredoo Tunisie, a d\u00e9clar\u00e9 \u00e0 propos de ce partenariat : \u00abNous r\u00e9alisons des investissements substantiels dans la modernisation de notre pile technologique marketing, afin de soutenir la croissance et l\u2019engagement consid\u00e9rables dans les canaux num\u00e9riques. Ce partenariat permettra \u00e0 Ooredoo de mettre en place un ensemble de capacit\u00e9s qui donnent \u00e0 nos consommateurs les moyens d’agir sur leur parcours num\u00e9rique<\/em>.\u00bb<\/p>\n\n\n\n

\u00abQue le client effectue une transaction en personne, en ligne ou dans une application, il est essentiel de lui fournir une exp\u00e9rience transparente, Gr\u00e2ce \u00e0 cette collaboration, nous offrirons une exp\u00e9rience num\u00e9rique de premier ordre sur tous les points de contact avec le client. Notre partenariat avec Comviva nous aidera en outre \u00e0 proposer des programmes de marketing personnalis\u00e9s en temps r\u00e9el pour renforcer la fid\u00e9lit\u00e9 et l’engagement des clients\u00bb,<\/em> a rench\u00e9ri Sunil Mishra, CMO de Ooredoo Tunisie.<\/p>\n\n\n\n

Manoranjan (Mao) Mohapatra, PDG de Comviva, a d\u00e9clar\u00e9 de son c\u00f4t\u00e9: \u00abL’exp\u00e9rience client est au c<\/em>\u0153<\/em>ur du progr\u00e8s num\u00e9rique. Les organisations doivent combler l\u2019\u00e9cart entre le client, les canaux qu\u2019il engage et l\u2019exp\u00e9rience qu\u2019il attend. Notre solution MobiLytix\u2122 est construite pour faciliter une vue unique et unifi\u00e9e de chaque client en temps r\u00e9el en int\u00e9grant les donn\u00e9es \u00e0 travers des syst\u00e8mes cloisonn\u00e9s et \u00e0 travers diff\u00e9rents points de contact client num\u00e9riques et physiques. Nous sommes ravis de cette collaboration, car Ooredoo pr\u00e9voit de tirer parti de notre plateforme MobiLytix en Tunisie pour offrir une exp\u00e9rience client globale consid\u00e9rablement am\u00e9lior\u00e9e.<\/em>\u00bb<\/p>\n\n\n\n

Comviva MobiLytix\u2122 <\/h2>\n\n\n\n

C’est une plateforme marketing de nouvelle g\u00e9n\u00e9ration qui s’appuie sur des algorithmes avanc\u00e9s d’intelligence artificielle (IA) et de machine learning (ML) pour g\u00e9n\u00e9rer des revenus incr\u00e9mentaux pour les entreprises. En engageant les clients avec le bon message, au bon moment, sur n’importe quel canal, les entreprises peuvent am\u00e9liorer l’exp\u00e9rience client, augmenter la valeur de la dur\u00e9e de vie des clients et stimuler la croissance des revenus. La soci\u00e9t\u00e9 propose \u00e9galement une solution int\u00e9gr\u00e9e de gestion des canaux de distribution, int\u00e9grant l’automatisation de la main-d’\u0153uvre, qui englobe diverses fonctions telles que l’incitation des revendeurs et l’auto-assistance. La solution am\u00e9liore l’incitation des revendeurs en accordant la valeur de chaque r\u00e9compense \u00e0 la valeur\/effort de l’am\u00e9lioration apport\u00e9e par chaque client.<\/p>\n\n\n\n

Comviva Technologies<\/h2>\n\n\n\n

Comviva<\/a> simplifie la complexit\u00e9 du march\u00e9. Notre portefeuille innovant de solutions et de plates-formes num\u00e9riques offre un plus grand choix, une mise sur le march\u00e9 plus rapide et une plus grande flexibilit\u00e9, afin de mieux r\u00e9pondre aux besoins \u00e9volutifs de nos clients qui souhaitent stimuler leur croissance, se transformer et gagner en efficacit\u00e9. Qu’il s’agisse de maximiser la valeur \u00e0 vie des clients ou de permettre une transformation num\u00e9rique \u00e0 grande \u00e9chelle, nous nous associons \u00e0 l’\u00e9chelle mondiale avec des organisations du secteur des communications et de la finance pour r\u00e9soudre rapidement les probl\u00e8mes et se transformer pour demain. Les solutions de Comviva ont \u00e9t\u00e9 d\u00e9ploy\u00e9es par plus de 130 fournisseurs de services de communication et institutions financi\u00e8res dans plus de 90 pays et ont apport\u00e9 les avantages du num\u00e9rique et de la mobilit\u00e9 \u00e0 des milliards de personnes dans le monde. Comviva est une filiale \u00e0 part enti\u00e8re de Tech Mahindra et fait partie du groupe Mahindra. <\/p>\n\n\n\n

Ooredoo est une soci\u00e9t\u00e9 de communication internationale op\u00e9rant au Moyen-Orient, en Afrique du Nord et en Asie du Sud-Est. Au service des consommateurs et des entreprises dans dix pays, Ooredoo offre une exp\u00e9rience de donn\u00e9es de premier plan gr\u00e2ce \u00e0 une large gamme de contenus et de services via ses r\u00e9seaux mobiles et fixes avanc\u00e9s et centr\u00e9s sur les donn\u00e9es.<\/p>\n\n\n\n

*Artificial Intelligence\/Machine Learning<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ooredoo Tunisie va renforcer renforcer la fid\u00e9lit\u00e9 et l’engagement de ses clients gr\u00e2ce au partenariat avec Comviva. <\/p>\n","protected":false},"author":8,"featured_media":6786186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[107047,107048,70777,107046,6218,91625],"class_list":["post-6786119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-comviva","tag-manoranjan-mao-mohapatra","tag-mansoor-al-khater","tag-mobilytix-marketing-studio","tag-ooredoo-tunisie","tag-sunil-mishra"],"yoast_head":"\nOoredoo Tunisie adopte le MobiLytix\u2122 Marketing Studio de Comviva - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2023\/03\/04\/ooredoo-tunisie-adopte-le-mobilytix-marketing-studio-de-comviva\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ooredoo Tunisie adopte le MobiLytix\u2122 Marketing Studio de Comviva - 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