{"id":7176914,"date":"2023-03-30T07:59:09","date_gmt":"2023-03-30T06:59:09","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=7176914"},"modified":"2023-03-30T07:59:11","modified_gmt":"2023-03-30T06:59:11","slug":"le-jean-tunisien-commence-a-percer-sur-le-marche-americain","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2023\/03\/30\/le-jean-tunisien-commence-a-percer-sur-le-marche-americain\/","title":{"rendered":"Le jean tunisien commence \u00e0 percer sur le march\u00e9 am\u00e9ricain"},"content":{"rendered":"\n

La Tunisie a export\u00e9 60\u00a0000 pi\u00e8ces de jeans d\u2019une valeur de 1,3 million de dollars vers le march\u00e9 am\u00e9ricain au cours des deux premiers mois de 2023, soit une hausse de 35% en nombre et de 9% en valeur par rapport \u00e0 la m\u00eame p\u00e9riode en 2022, a indiqu\u00e9 le Centre technique du textile (Cettex).<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Le prix moyen du pantalon en jeans tunisien a atteint 21,54$ au cours des deux premiers mois de 2023, contre 26,66$ \u00e0 la m\u00eame p\u00e9riode de 2021, en baisse de 19,23%, selon la lettre \u00e9conomique du Cettex + \u00abLe jean tunisien reprend des couleurs sur le march\u00e9 am\u00e9ricain en 2022 et d\u00e9but 2023\u00bb<\/em>, publi\u00e9 lundi 27 mars 2023.<\/p>\n\n\n\n

Le march\u00e9 am\u00e9ricain du jean, qui compte 330 millions de consommateurs, est le deuxi\u00e8me march\u00e9 d\u2019importation de jeans au monde. Ses importations, au cours des deux premiers mois de 2023, ont atteint 27 millions de pi\u00e8ces.<\/p>\n\n\n\n

Malgr\u00e9 l\u2019absence d\u2019accord commercial avec les Etats-Unis, la Tunisie devance dans ce secteur les autres pays qui ont sign\u00e9 des accords de libre-\u00e9change avec ce pays, a indiqu\u00e9 le bulletin du Cettex.<\/p>\n\n\n\n

En effet, la Tunisie a export\u00e9, en 2022, 760 000 pi\u00e8ces vers les USA, d\u2019une valeur de 17,48 millions de dollars, enregistrant une croissance notable de 107,8% en nombre et 87,2% en valeur, par rapport \u00e0 2021.<\/p>\n\n\n\n

Le prix moyen des pantalons jeans tunisiens a baiss\u00e9 de 9,8%, \u00e0 22,98$ en 2022, contre 25,5$ en 2021.<\/p>\n\n\n\n

Faire de la Tunisie un site leader du jean \u00e9cologique<\/h2>\n\n\n\n

Pour le Cettex, le march\u00e9 am\u00e9ricain du jean repr\u00e9sente une opportunit\u00e9 certaine pour le secteur textile-habillement tunisien, dont l\u2019acc\u00e8s est actuellement entrav\u00e9 par des droits de douane de 17%.<\/p>\n\n\n\n

En 2022, le Bangladesh, le Mexique, le Pakistan, le Vietnam, la Chine, l\u2019\u00c9gypte et le Cambodge repr\u00e9sentaient 82% du march\u00e9 am\u00e9ricain. Cependant, la Tunisie avait une part de march\u00e9 de 0,42% et le Maroc de 0,07%.<\/p>\n\n\n\n

Afin d\u2019acc\u00e9der \u00e0 ce march\u00e9 et d\u2019y \u00eatre bien positionn\u00e9, le Cettex a recommand\u00e9 de privil\u00e9gier la production de jeans \u00e0 haute valeur ajout\u00e9e et d\u2019inciter les entreprises de jeans \u00e0 fabriquer des produits \u00e9cologiques \u00e0 haute valeur ajout\u00e9e (z\u00e9ro consommation d\u2019eau et z\u00e9ro pollution).<\/p>\n\n\n\n

Le centre a \u00e9galement soulign\u00e9 la n\u00e9cessit\u00e9 d’adopter une d\u00e9marche de communication et de promotion en partenariat avec les leaders mondiaux des technologies vertes afin de faire de la Tunisie un site reconnu et leader du jean \u00e9cologique \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n","protected":false},"excerpt":{"rendered":"

La Tunisie a export\u00e9 60 000 pi\u00e8ces de jeans d\u2019une valeur de 1,3 million de dollars vers le march\u00e9 am\u00e9ricain au cours des deux premiers mois de 2023. <\/p>\n","protected":false},"author":8,"featured_media":7177071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[6009,218,75918,107770,6291,5763,62643],"class_list":["post-7176914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-cettex","tag-commerce","tag-etats-unis-2","tag-jean-ecologique","tag-jeans","tag-textile-habillement","tag-tunisie"],"yoast_head":"\nLe jean tunisien commence \u00e0 percer sur le march\u00e9 am\u00e9ricain - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2023\/03\/30\/le-jean-tunisien-commence-a-percer-sur-le-marche-americain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le jean tunisien commence \u00e0 percer sur le march\u00e9 am\u00e9ricain - 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