{"id":72572,"date":"2016-11-18T14:38:55","date_gmt":"2016-11-18T13:38:55","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=72572"},"modified":"2016-11-18T14:38:55","modified_gmt":"2016-11-18T13:38:55","slug":"be-tounsi-il-fait-froid-sortez-votre-chechia","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2016\/11\/18\/be-tounsi-il-fait-froid-sortez-votre-chechia\/","title":{"rendered":"Be Tounsi : Il fait froid, sortez votre ch\u00e9chia !"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-72573\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/11\/Be-Tounsi-chachia-tunisie.jpg\" alt=\"be-tounsi-chachia-tunisie\" width=\"626\" height=\"380\" \/><\/p>\n<p><em><strong>L\u2019hiver s\u2019installe et la m\u00e9t\u00e9o devient capricieuse. Le collectif Be Tounsi en profite pour faire la promotion de la ch\u00e9chia, le couvre-chef national des\u00a0Tunisiens.<\/strong><\/em><\/p>\n<p><!--more--><\/p>\n<p>Apr\u00e8s avoir relanc\u00e9, en octobre dernier, la mode du\u00a0fameux Maryoul Fadhila, embl\u00e8me de l\u2019habit traditionnel f\u00e9minin en Tunisie, le collectif Be Tounsi souhaite donner un coup de pouce aux artisans de la ch\u00e9chia et faire la promotion de ce couvre-chef traditionnel\u00a0en laine feutr\u00e9e, qui est \u00e0 la Tunisie ce que le b\u00e9ret est \u00e0 la France. Les premi\u00e8res\u00a0traces de fabrication de la ch\u00e9chia remontent au 2e si\u00e8cle de l&rsquo;h\u00e9gire, 8e si\u00e8cle apr\u00e8s J-C., et plus pr\u00e9cis\u00e9ment \u00e0 Kairouan, premi\u00e8re ville conquise par les musulmans.<\/p>\n<p>Longtemps port\u00e9 par les hommes et de couleur rouge, la ch\u00e9chia a \u00e9volu\u00e9 au cours des 20 derni\u00e8res ann\u00e9es et se porte, aujourd\u2019hui, aussi bien par mes hommes que par les femmes, et avec d\u2019autres colories et accessoires.<\/p>\n<p>Les <em>\u00ab\u00a0chaouachis\u00a0\u00bb<\/em> \u00e9m\u00e9rites de la M\u00e9dina de Tunis sont les derniers fabricants de la chechia et n\u2019ont plus pour clients que quelques hommes d&rsquo;un certain \u00e2ge. La campagne vise \u00e0\u00a0provoquer un effet\u00a0de\u00a0mode \u00a0pour\u00a0relancer cette\u00a0activit\u00e9 artisanale et permettre sa\u00a0transmission aux jeunes g\u00e9n\u00e9rations.<\/p>\n<p>\u00ab<em>Au boulot, en voiture, aux souks des \u00ab\u00a0chaouachines\u00a0\u00bb, au th\u00e9\u00e2tre \u00e0 l&rsquo;occasion des JTC, \u00e0 la fac, \u00e0 l&rsquo;\u00e9cole, au resto, partout o\u00f9 vous allez, portez la chechia, qui, cette ann\u00e9e,\u00a0se d\u00e9cline dans toutes les couleurs: rouge, bleu, gris, blanc et m\u00eame en vert. Vous en trouverez pour accompagner toutes vos tenues. De la plus simple \u00e0 l&rsquo;accessoiris\u00e9e. Nos artisans seront ravis que les Tunisiennes s&rsquo;approprient et arborent leur si belle \u0153uvre<\/em>\u00bb, appelle Be Tounsi.<\/p>\n<p style=\"text-align: right;\"><strong>Y. N.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019hiver s\u2019installe et la m\u00e9t\u00e9o devient capricieuse. Le collectif Be Tounsi en profite pour faire la promotion de la ch\u00e9chia, le couvre-chef national des\u00a0Tunisiens.<\/p>\n","protected":false},"author":6,"featured_media":72573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998,2433],"tags":[90,20624,17205,12804,2096,1492],"class_list":["post-72572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe","category-tunisie","tag-artisans","tag-be-tounsi","tag-chechia","tag-froid","tag-medina","tag-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Be Tounsi : Il fait froid, sortez votre ch\u00e9chia ! - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2016\/11\/18\/be-tounsi-il-fait-froid-sortez-votre-chechia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be Tounsi : Il fait froid, sortez votre ch\u00e9chia ! - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"L\u2019hiver s\u2019installe et la m\u00e9t\u00e9o devient capricieuse. 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