{"id":776635,"date":"2022-05-17T14:08:48","date_gmt":"2022-05-17T12:08:48","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=776635"},"modified":"2022-05-17T14:08:50","modified_gmt":"2022-05-17T12:08:50","slug":"tunis-open-marque-lancrage-de-la-marque-kia-dans-son-soutien-au-tennis","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2022\/05\/17\/tunis-open-marque-lancrage-de-la-marque-kia-dans-son-soutien-au-tennis\/","title":{"rendered":"Tunis Open marque l\u2019ancrage de la marque Kia dans son soutien au tennis"},"content":{"rendered":"\n<p><strong><em>La soci\u00e9t\u00e9 City Cars, concessionnaire de la marque Kia en Tunisie, poursuit son engagement dans le soutien au tennis en accompagnant le tournoi professionnel ATP Challenger Tunis Open, organis\u00e9 par le Tennis club de Tunis (TCT), d\u00e9sormais appel\u00e9 Tunis Open By Kia, dont la 16<sup>e<\/sup> \u00e9dition se d\u00e9roulera du 15 au 21 mai 2022 sur les courts du TCT.<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>La marque Kia a toujours \u00e9t\u00e9 associ\u00e9e \u00e0 un grand nombre de disciplines sportives. Depuis 2010, City Cars-Kia a toujours fortement soutenu le Tunis Open\u2026 En devenant en 2022, sponsor-titre du tournoi, la marque renforce encore plus son positionnement sportif, et r\u00e9affirme son engagement \u00e0 long-terme en faveur de sa promotion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le sport au c\u0153ur de l\u2019orientation strat\u00e9gique de Kia<\/h2>\n\n\n\n<p>Par le fait que le tournoi Tunis Open by Kia est une comp\u00e9tition de premier rang en Afrique, ouverte \u00e0 l\u2019international, l\u2019engagement de City Cars-Kia en Tunisie d\u00e9passe le simple sponsoring pour \u00eatre une action marquant l\u2019ancrage de la marque automobile dans le soutien au sport en Tunisie en g\u00e9n\u00e9ral, et au tennis en particulier.<\/p>\n\n\n\n<p>City Cars-Kia a toujours mis le sport au c\u0153ur de sa strat\u00e9gie, renfor\u00e7ant continuellement son engagement dans diverses disciplines. Kia a \u00e9t\u00e9 le sponsor de l\u2019\u00e9quipe nationale de football, de l\u2019escrimeuse Sarra Besbes, de la joueuse de tennis Ons Jabeur en 2015, de la F\u00e9d\u00e9ration tunisienne de tennis de table et du Tunis Open depuis 2010<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kia, partenaire du sport au niveau mondial<\/h2>\n\n\n\n<p>Le sponsoring sportif est en effet un socle fondamental de la strat\u00e9gie marketing de la marque sud-cor\u00e9enne partout dans le monde faisant de Kia le partenaire par excellence du sport.<\/p>\n\n\n\n<p>D\u2019ailleurs la marque est class\u00e9e parmi les plus grands sponsors du sport \u00e0 travers son soutien \u00e0 des \u00e9v\u00e8nements phares tels que la Coupe du monde de football, la Coupe d\u2019Europe de football, l\u2019Open d\u2019Australie et la NBA.<\/p>\n\n\n\n<p><strong><em>Communiqu\u00e9.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>City Cars &#8211; Kia poursuit son engagement dans le soutien au tennis en accompagnant le tournoi professionnel ATP Challenger Tunis Open. <\/p>\n","protected":false},"author":8,"featured_media":776968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54707,999,2433],"tags":[209,85997,76079,62643],"class_list":["post-776635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto","category-sport","category-tunisie","tag-city-cars","tag-tennis-club-de-tunis","tag-tunis-open","tag-tunisie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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