{"id":8410930,"date":"2023-06-18T06:46:13","date_gmt":"2023-06-18T05:46:13","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=8410930"},"modified":"2023-06-18T06:46:14","modified_gmt":"2023-06-18T05:46:14","slug":"la-startuppeuse-tunisienne-hasna-kourda-distinguee-a-paris","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2023\/06\/18\/la-startuppeuse-tunisienne-hasna-kourda-distinguee-a-paris\/","title":{"rendered":"La startuppeuse tunisienne Hasna Kourda distingu\u00e9e \u00e0 Paris \u00a0"},"content":{"rendered":"\n

La start-up Save Your Wardrobe<\/a>, fond\u00e9e par une jeune femme tunisienne, Hasna Kourda, et bas\u00e9e sur une logique de circularit\u00e9 et de durabilit\u00e9, a remport\u00e9 le Grand Prix de la 7e \u00e9dition du LVMH Innovation Award.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

La start-up, qui a re\u00e7u son prix lors d\u2019une c\u00e9r\u00e9monie \u00e0 Paris Expo Porte de Versailles, dispose pour l\u2019instant d’antennes \u00e0 Londres, Tunis et Lisbonne. Elle b\u00e9n\u00e9ficiera d\u2019un accompagnement personnalis\u00e9 au sein de l\u2019acc\u00e9l\u00e9rateur du groupe, La Maison des Startups LVMH, bas\u00e9 sur le campus des start-up \u00e0 Station F (Paris), indique le site internet du groupe.<\/p>\n\n\n\n

Plus de 1.300 start-up de 75 pays ont postul\u00e9 pour le prix, dont plus de 250 dans la cat\u00e9gorie d\u00e9veloppement durable et Greentech, indique encore le groupe fran\u00e7ais, qui est aujourd’hui l’un des leaders mondiaux du luxe.<\/p>\n\n\n\n

Apr\u00e8s une premi\u00e8re s\u00e9lection, 18 start-up dont les solutions ont le potentiel de fa\u00e7onner l\u2019avenir de l\u2019industrie du luxe ont \u00e9t\u00e9 choisies pour \u00eatre pr\u00e9sentes dans le pavillon LVMH Dream Box \u00e0 VivaTech.<\/p>\n\n\n\n

A l\u2019issue des d\u00e9lib\u00e9rations, Save Your Wardrobe<\/a> s\u2019est vu d\u00e9cerner le Grand Prix du LVMH Innovation Award, aux c\u00f4t\u00e9s de cinq autres laur\u00e9ats, ainsi qu\u2019un prix sp\u00e9cial d\u00e9di\u00e9 \u00e0 la Data et \u00e0 l\u2019Intelligence Artificielle.<\/p>\n\n\n\n

Save Your Wardrobe rejoint la prestigieuse liste des laur\u00e9ats du Grand Prix du LVMH Innovation Award qui ont tous eu un parcours exemplaire au sein du Groupe, contribuant \u00e0 rendre nos maisons toujours plus d\u00e9sirables et offrant les exp\u00e9riences les plus m\u00e9morables.<\/p>\n\n\n\n

\u00abSave Your Wardrobe illustre aussi parfaitement notre ambition de circularit\u00e9 cr\u00e9ative, pilier de la feuille de route environnementale Life 360. Je suis convaincu que leur solution trouvera tr\u00e8s vite \u00e9cho dans les aspirations de nos Maisons et les attentes de nos clients\u00bb<\/em>, a d\u00e9clar\u00e9 Bernard Arnault, Pdg du groupe LVMH.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Hasna Kourda recevant son troph\u00e9e des mains de Bernard Arnault. <\/em><\/p>\n\n\n\n

\u00abLe Prix de l\u2019Innovation LVMH repr\u00e9sente l\u2019excellence, l\u2019ing\u00e9niosit\u00e9 et l\u2019avant-gardisme. Le remporter, parmi tant d\u2019entrepreneurs d\u2019exception, t\u00e9moigne de la valeur unique que Save Your Wardrobe apporte \u00e0 l\u2019univers de la mode et du luxe. C\u2019est une \u00e9tape essentielle de notre aventure, qui alimentera notre d\u00e9termination \u00e0 repousser encore plus loin les fronti\u00e8res de l\u2019exp\u00e9rience du luxe, tout en pr\u00e9servant et en prolongeant l\u2019h\u00e9ritage des Maisons du Groupe LVMH\u00bb<\/em>, a d\u00e9clar\u00e9 Hasna Kourda, fondatrice et Pdg de la start-up prim\u00e9e.<\/p>\n\n\n\n

La jeune entreprise propose un service digital de bout en bout pour l\u2019entretien, la r\u00e9paration et la gestion de votre garde-robe. Ce faisant, il augmente la durabilit\u00e9 des armoires de ses utilisateurs.<\/p>\n\n\n\n

Ayant grandi dans une famille de Djerba qui croit \u00e0 la devise \u00abrien ne se perd, tout se transforme\u00bb<\/em>, et ayant \u00e9tudi\u00e9 l\u2019\u00e9conomie et la finance en France, Hasna Kourda, qui vit actuellement \u00e0 Londres, r\u00eavait de joindre l\u2019utile \u00e0 l\u2019agr\u00e9able et de faire de secteur de la mode plus responsable et durable en adoptant le concept de recyclage et de valorisation.<\/p>\n\n\n\n

Le secteur textile est per\u00e7u comme polluant, avec des milliers de tonnes de textiles et v\u00eatements invendus soit \u00e9limin\u00e9s de mani\u00e8re nocive pour l\u2019environnement (incin\u00e9ration, etc.) soit jet\u00e9s dans des d\u00e9charges, chaque ann\u00e9e.<\/p>\n\n\n\n

Pour cela, \u00abl\u2019id\u00e9e est d\u2019inciter les passionn\u00e9s de mode et de shopping \u00e0 r\u00e9utiliser leurs v\u00eatements au lieu d\u2019en acheter de nouveaux, qui finissent dans des d\u00e9charges au bout de peu de temps, polluant encore plus la plan\u00e8te<\/em>\u00bb, explique Kourda \u00e0 l\u2019agence TAP.<\/p>\n\n\n\n

Le service en ligne qu\u2019elle met \u00e0 la disposition des utilisateurs est \u00abun moyen de r\u00e9duire la pollution caus\u00e9e par le secteur de la fast fashion et de rendre le comportement des consommateurs plus responsable et plus citoyen\u00bb<\/em>, ajoute-t-elle. <\/p>\n\n\n\n

D\u2019apr\u00e8s Tap.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La start-up Save Your Wardrobe, fond\u00e9e par une jeune femme tunisienne, Hasna Kourda, remporte le Grand Prix de la 7e \u00e9dition du LVMH Innovation Award.<\/p>\n","protected":false},"author":8,"featured_media":8410986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[109382,75222,87115,109381,109380,62643],"class_list":["post-8410930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-bernard-arnault","tag-hasna-kourda","tag-industrie-du-luxe","tag-lvmh-innovation-award","tag-save-your-wardrobe","tag-tunisie"],"yoast_head":"\nLa startuppeuse tunisienne Hasna Kourda distingu\u00e9e \u00e0 Paris \u00a0 - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2023\/06\/18\/la-startuppeuse-tunisienne-hasna-kourda-distinguee-a-paris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La startuppeuse tunisienne Hasna Kourda distingu\u00e9e \u00e0 Paris \u00a0 - 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