{"id":86124,"date":"2017-03-09T10:10:29","date_gmt":"2017-03-09T09:10:29","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=86124"},"modified":"2017-03-09T10:17:16","modified_gmt":"2017-03-09T09:17:16","slug":"samsung-electronics-6e-au-classement-global-500-2017","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2017\/03\/09\/samsung-electronics-6e-au-classement-global-500-2017\/","title":{"rendered":"Samsung Electronics 6e au classement Global 500 2017"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86125 aligncenter\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2017\/03\/Global-500-Classement.jpg\" alt=\"\" width=\"626\" height=\"380\" \/><\/p>\n<p><em><strong>Samsung Corporation continue de faire partie du Top 10 du classement mondial des marques, Global 500, avec une valorisation de 13%.<\/strong> <\/em><\/p>\n<p><!--more--><\/p>\n<p>Au d\u00e9but du mois de f\u00e9vrier 2017, le cabinet britannique Brand Finance a publi\u00e9 son Top Global 500 qui r\u00e9pertorie les marques les plus puissantes en valeur dans le monde, c\u2019est-\u00e0-dire les marques ayant la valorisation la plus \u00e9lev\u00e9e. Ce classement est \u00e9tabli en jaugeant les revenus futurs probables qui leur sont associ\u00e9s, en tenant compte des investissements marketing\u2026<\/p>\n<p>D\u2019apr\u00e8s le classement Global 500 du cabinet Brand Finance, cette ann\u00e9e encore la valeur des grandes marques de la plan\u00e8te a dans l\u2019ensemble flamb\u00e9.<\/p>\n<p>Samsung Corporation ne d\u00e9roge pas \u00e0 cette r\u00e8gle. Le g\u00e9ant de la high-tech, principal contributeur \u00e0 l\u2019\u00e9conomie sud cor\u00e9enne se hisse au 6e rang du palmar\u00e8s Global 500 des marques avec le plus de valeur dress\u00e9e par la firme britannique. Elle est pr\u00e9c\u00e9d\u00e9e de Google, Apple, Amazon, AT&amp;T et Microsoft.<\/p>\n<p>Samsung, qui occupait la 7e place en 2016 avec une valeur de marque de 58.619 millions de dollars, voit sa marque se valoriser de 13% en 2017, avec une valeur estim\u00e9e \u00e0 66.219 millions de dollars.<\/p>\n<p>D\u00e9j\u00e0 en 2016, Samsung avait indiqu\u00e9 que la valeur de sa marque avait tripl\u00e9 au cours des 10 derni\u00e8res ann\u00e9es gr\u00e2ce \u00e0 ses bons r\u00e9sultats financiers et ses perspectives favorables.<\/p>\n<p>Selon Kim Moon-soo, vice-pr\u00e9sident ex\u00e9cutif de Samsung, \u00ab<em>la valeur de la marque devient encore plus importante \u00e0 mesure que les march\u00e9s changent rapidement et que la comp\u00e9tition s\u2019intensifie\u2026 Nous soutiendrons nos efforts marketing \u00e0 moyen et long termes pour communiquer notre particularit\u00e9 et sinc\u00e9rit\u00e9 \u00e0 nos clients\u00bb.<\/em><\/p>\n<p><strong>M\u00e9thodologie du classement des marques<\/strong><\/p>\n<p>La liste Global 500 classe les marques par valeur mon\u00e9taire. Elle calcule \u00e9galement quelles sont les marques les plus <em>\u00abpuissantes\u00bb<\/em>, c\u2019est-\u00e0-dire les entreprises dont la valeur est le plus positivement impact\u00e9e par la force de leur marque.<br \/>\nBrand Finance \u00e9tablit la valeur d\u2019une marque dans ses classements \u00e0 partir d\u2019un calcul de ses revenus apr\u00e8s imp\u00f4ts, en utilisant la m\u00e9thode comptable d\u2019actualisation des flux de redevances, appel\u00e9e The Royalty Relief .<\/p>\n<p>Pour calculer la valeur de la marque, elle d\u00e9finit le co\u00fbt qu\u2019une entreprise serait pr\u00eate \u00e0 payer pour en obtenir la licence, et le chiffre d\u2019affaires que l\u2019exploitation de cette licence lui rapporterait. La relation-client, l\u2019utilisation des r\u00e9seaux sociaux, la publicit\u00e9 ou encore les techniques de fid\u00e9lisation sont \u00e9galement des crit\u00e8res servant \u00e0 l\u2019\u00e9laboration du classement ax\u00e9 ainsi sur les strat\u00e9gies marketing des soci\u00e9t\u00e9s.<\/p>\n<p><strong>Marketing et communication <\/strong><\/p>\n<p>Aujourd\u2019hui, et depuis plusieurs ann\u00e9es, Samsung est le leader mondial de la vente d\u2019\u00e9crans LCD, de t\u00e9l\u00e9visions et de t\u00e9l\u00e9phones mobiles. Les produits de Samsung Electronics sont destin\u00e9s \u00e0 une grande partie de la population, mais plus particuli\u00e8rement \u00e0 une cible jeune mais active (25-35 ans), aussi bien f\u00e9minine que masculine.<\/p>\n<p>Apr\u00e8s s\u2019\u00eatre longtemps content\u00e9 de fournir des composants \u00e9lectroniques \u00e0 des clients comme Apple, Sony, HTC ou Nokia, Samsung Electronics a tr\u00e8s vite su lancer ses propres produits. Si la filiale a r\u00e9ussi \u00e0 s\u2019imposer en tant que leader mondial de l\u2019industrie high-tech, c\u2019est notamment parce la marque propose de nombreux mod\u00e8les de smartphones et de tablettes tactiles.<\/p>\n<p>Son succ\u00e8s est ind\u00e9niablement imput\u00e9 \u00e0 sa politique marketing. Sa force de frappe pour promouvoir ses produits est colossale. En 2016, Samsung a d\u00e9pens\u00e9 pr\u00e8s de 3,3 millions de dollars en publicit\u00e9 et en marketing. On ne devient pas num\u00e9ro un mondial des mobiles et des smartphones en restant discret. Dans ses campagnes marketing qui se succ\u00e8dent avec succ\u00e8s, Samsung d\u00e9montre que ses marketeurs savent communiquer le bon message aux consommateurs.<\/p>\n<p><a href=\"http:\/\/news.samsung.com, Ltd\">Samsung Electronics Co<\/a>. Inspire le monde et construit le futur gr\u00e2ce \u00e0 des id\u00e9es et des technologies transformatives. La compagnie red\u00e9finie le monde de la t\u00e9l\u00e9vision, des smartphones, du textile des appareils portables intelligent connect\u00e9s, des tablettes, cameras, appareils num\u00e9riques, \u00e9quipements m\u00e9dicaux, les syst\u00e8mes de r\u00e9seau, et semi-conducteurs et solutions LED.<\/p>\n<p><em><strong>Source<\/strong><\/em> : communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung Corporation continue de faire partie du Top 10 du classement mondial des marques, Global 500, avec une valorisation de 13%.<\/p>\n","protected":false},"author":8,"featured_media":86125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[4167,4538],"class_list":["post-86124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-classement","tag-samsung-electronics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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