{"id":8710452,"date":"2023-07-08T12:16:20","date_gmt":"2023-07-08T11:16:20","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=8710452"},"modified":"2023-07-08T12:16:22","modified_gmt":"2023-07-08T11:16:22","slug":"les-produits-tunisiens-absents-au-marche-de-rungis-a-paris","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2023\/07\/08\/les-produits-tunisiens-absents-au-marche-de-rungis-a-paris\/","title":{"rendered":"Les produits tunisiens absents au march\u00e9 de Rungis \u00e0 Paris \u00a0\u00a0"},"content":{"rendered":"\n

Dans ce post Facebook post\u00e9 \u00e0 la suite d\u2019une r\u00e9cente visite effectu\u00e9e au march\u00e9 de gros de Rungis, \u00e0 Paris, l\u2019auteur rappelle aux op\u00e9rateurs et aux autorit\u00e9s en Tunisie ce qui leur reste \u00e0 faire pour simplement faire exister leurs produits dans de pareils plateformes commerciales internationales. \u00a0<\/em><\/strong>\u00a0<\/p>\n\n\n\n

Par Faouzi Ben Abderrahman<\/strong> *<\/p>\n\n\n\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

L\u2019occasion de faire un tour au march\u00e9 international de gros de Rungis \u00e0 Paris.<\/p>\n\n\n\n

Une ville dans la ville, une organisation impeccable, un am\u00e9nagement agr\u00e9able, des espaces de restauration et de d\u00e9tente, qui rendent la visite un moment de plaisir.<\/p>\n\n\n\n

Les produits expos\u00e9s viennent des quatre coins de la terre, bien pr\u00e9sent\u00e9s dans un festival de couleurs.<\/p>\n\n\n\n

Les produits tunisiens sont presque totalement absents. Il est vrai que nous n\u2019avons pas la quantit\u00e9 pour nous imposer malgr\u00e9 la notori\u00e9t\u00e9 de certains de nos produits.<\/p>\n\n\n\n

Mais le plus grave est de plus en plus la mauvaise r\u00e9putation de certains de nos exportateurs \u00e0 propos du professionnalisme de leur prestations et qui tient \u00e0 deux facteurs importants : la qualit\u00e9 intrins\u00e8que de l\u2019op\u00e9rateur (respect des engagements, qualit\u00e9, cr\u00e9dibilit\u00e9, d\u00e9lais, mentalit\u00e9…) ainsi que la d\u00e9ficience dramatique de la cha\u00eene logistique (offres, politiques publiques, bureaucratie, structures d\u2019appui nombreuses et sans efficacit\u00e9 r\u00e9elle\u2026).<\/p>\n\n\n\n

Les solutions ? Elles existent bien s\u00fbr mais il va falloir d\u00e9j\u00e0 convaincre les Tunisiens qu\u2019ils doivent travailler ensemble, que le marketing est une science, que le branding est vital, que la planification est un savoir-faire et qu\u2019ils ne peuvent pas \u00eatre bons partout surtout pour acqu\u00e9rir des march\u00e9s et les garder.<\/p>\n\n\n\n

Et il va falloir convaincre nos autorit\u00e9s publiques et essentiellement notre administration qui vit hors du temps et de l\u2019espace qu\u2019ils doivent regarder ce qui se fait chez nos concurrents et partenaires et reconna\u00eetre qu\u2019ils ont perdu toute comp\u00e9tence. Ce n\u2019est pas une question d\u2019argent mais bel et bien de mentalit\u00e9s.<\/p>\n\n\n\n

* Ancien ministre de la Formation et de l\u2019Emploi<\/em>. <\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Pourquoi les produits tunisiens sont-ils presque totalement absents du march\u00e9 de gros de Rungis, \u00e0 Paris ? <\/p>\n","protected":false},"author":8,"featured_media":8710512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995,1000,2433],"tags":[109785,82920,109784,1364,12738,62643],"class_list":["post-8710452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-tribune","category-tunisie","tag-chaine-logistique","tag-faouzi-ben-abderrahman","tag-marche-de-gros-de-rungis","tag-paris","tag-produits-tunisiens","tag-tunisie"],"yoast_head":"\nLes produits tunisiens absents au march\u00e9 de Rungis \u00e0 Paris \u00a0\u00a0 - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2023\/07\/08\/les-produits-tunisiens-absents-au-marche-de-rungis-a-paris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les produits tunisiens absents au march\u00e9 de Rungis \u00e0 Paris \u00a0\u00a0 - 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