{"id":87173,"date":"2017-03-16T12:35:12","date_gmt":"2017-03-16T11:35:12","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=87173"},"modified":"2017-03-16T12:46:01","modified_gmt":"2017-03-16T11:46:01","slug":"amen-bank-soffre-un-nouveau-look","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2017\/03\/16\/amen-bank-soffre-un-nouveau-look\/","title":{"rendered":"Amen Bank s\u2019offre un nouveau look"},"content":{"rendered":"

\"\"<\/p>\n

Adoss\u00e9e \u00e0 sa riche histoire de banque au service de ses clients et de l\u2019\u00e9conomie nationale, Amen Bank (AB) se dote d\u2019une nouvelle identit\u00e9 visuelle et garde le cap sur l\u2019avenir.<\/strong> <\/em><\/p>\n

Par Wajdi Msaed<\/strong><\/p>\n

<\/p>\n

Amen Bank (AB) a lanc\u00e9, mercredi 15 mars 2017, une campagne de communication institutionnelle pour soutenir sa nouvelle strat\u00e9gie de d\u00e9veloppement et r\u00e9affirmer son image de marque de banque \u00e0 la fois moderne et riche de son histoire, impliqu\u00e9e dans l\u2019\u00e9conomie du pays, proche de ses clients et soucieuse d\u2019\u00e9largir sa base de client\u00e8le : entreprises, professionnels et particuliers.<\/p>\n

Une signal\u00e9tique moderne<\/strong><\/p>\n

La c\u00e9r\u00e9monie de lancement, organis\u00e9e au si\u00e8ge de la banque, au centre-ville de Tunis, a \u00e9t\u00e9 aussi l\u2019occasion de d\u00e9voiler les nouvelles identit\u00e9 visuelle et charte graphique de cette banque qui cherche \u00e0 garder sa position de leader et de r\u00e9f\u00e9rence dans la plupart de ses activit\u00e9s.<\/p>\n

La pr\u00e9sentation des nouveaux logo et signature a \u00e9t\u00e9 faite par Lamia Ben Fdhila, de l\u2019agence MMC DDB Tunisie, en pr\u00e9sence d\u2019Ahmed El-Karam, pr\u00e9sident du directoire d\u2019AB.<\/p>\n

Il faut passer, le soir, devant le si\u00e8ge de la banque, sur l\u2019avenue Mohamed V, \u00e0 Tunis, pour appr\u00e9cier le jeu de lumi\u00e8res, qui illumine la b\u00e2tisse de bleu, blanc et vert, les 3 couleurs dominantes du nouveau logo o\u00f9 l\u2019on a conserv\u00e9 le vert, synonyme d\u2019espoir, souvent associ\u00e9 \u00e0 la prosp\u00e9rit\u00e9, \u00e0 la stabilit\u00e9 et \u00e0 la s\u00e9r\u00e9nit\u00e9, donnant, ainsi, au si\u00e8ge l\u2019allure d\u2019un b\u00e2timent \u00e0 la fois imposant et beau \u00e0 voir.<\/p>\n

\"Amen<\/p>\n

Ce logo exprime la modernit\u00e9, l\u2019\u00e9nergie et la fid\u00e9lit\u00e9, qui traduisent les valeurs de cette institution, dont la naissance remonte \u00e0 plus d\u2019un si\u00e8cle (1880), \u00e0 savoir la solidit\u00e9 \u00e9conomique et financi\u00e8re, l\u2019engagement interne et externe, le mod\u00e8le de gouvernance fond\u00e9 sur la transparence, la loyaut\u00e9 au service des clients et l\u2019innovation permanente.<\/p>\n

Ce logo, de forme sph\u00e9rique en 3D, rappelle, par son dynamisme, le principal objectif de la banque et de ses employ\u00e9s, qui est de placer les int\u00e9r\u00eats des clients au centre de leurs pr\u00e9occupations.<\/p>\n

A travers son nouveau message adress\u00e9 aux clients : \u00abLe partenaire de votre succ\u00e8s<\/em>\u00bb, AB veut r\u00e9affirmer sa proximit\u00e9 avec ses clients et l\u2019ambition de continuer \u00e0 les accompagner et \u00e0 garantir leur r\u00e9ussite.<\/p>\n

Un panel repr\u00e9sentatif\u00a0<\/strong><\/p>\n

AB, qui a financ\u00e9 30% des projets immobiliers en Tunisie et dont la part de march\u00e9 est estim\u00e9e \u00e0 12%, cherche \u00e0 travers cette nouvelle campagne institutionnelle \u00e0 prouver qu\u2019elle demeure digne de la confiance de sa client\u00e8le, repr\u00e9sent\u00e9e par un panel de 8 repr\u00e9sentants d\u2019entreprises clientes venus assister \u00e0 la c\u00e9r\u00e9monie pour, justement, t\u00e9moigner de cette confiance.<\/p>\n

\"\"<\/p>\n

Ce panel \u00e9t\u00e9 soigneusement s\u00e9lectionn\u00e9 pour \u00eatre repr\u00e9sentatif des secteurs \u00e9conomiques les plus proches des besoins des citoyens et qu\u2019AB a toujours accompagn\u00e9s. Ils vont de l\u2019industrie alimentaire au tourisme, en passant par l\u2019habillement, le logement, la sant\u00e9, l\u2019\u00e9ducation et le divertissement.<\/p>\n

Les clients d\u2019AB ont fait part, dans leurs t\u00e9moignages, de l\u2019estime dans laquelle ils tiennent leur banque partenaire et leur grande satisfaction de la qualit\u00e9 de l\u2019accompagnement, du soutien et de l\u2019encouragement qu\u2019ils ont trouv\u00e9s aupr\u00e8s d\u2019elle. \u00abAB est porteuse d\u2019une vision novatrice qui nous s\u00e9duit<\/em>\u00bb, dira un client engag\u00e9 dans un projet d\u2019enseignement priv\u00e9.<\/p>\n

La s\u00e9rie des t\u00e9moignages a \u00e9t\u00e9 close par l\u2019\u00e9vocation de l\u2019exp\u00e9rience de deux jeunes promoteurs engag\u00e9s dans des projets cr\u00e9atifs et novateurs, une mani\u00e8re de montrer, \u00e0 qui en douterait encore, que l\u2019\u00e9tablissement bancaire, bateau amiral du groupe Ben Yedder, garde toujours le cap sur l\u2019avenir.<\/p>\n

Le mot de la conclusion est, bien s\u00fbr, revenu \u00e0 Ahmed El-Karam, qui a r\u00e9affirm\u00e9 \u00abl\u2019engagement de la banque \u00e0 \u00eatre encore et toujours aux c\u00f4t\u00e9s de ses clients pour renforcer leur position dans le paysage \u00e9conomique et social de la Tunisie<\/em>\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adoss\u00e9e \u00e0 sa riche histoire de banque au service de ses clients et de l\u2019\u00e9conomie nationale, Amen Bank (AB) se dote d\u2019une nouvelle identit\u00e9 visuelle et garde le cap sur l\u2019avenir. Par Wajdi Msaed<\/p>\n","protected":false},"author":8,"featured_media":87174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995,2433],"tags":[9332,68],"class_list":["post-87173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-tunisie","tag-ahmed-el-karam","tag-amen-bank"],"yoast_head":"\nAmen Bank s\u2019offre un nouveau look - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2017\/03\/16\/amen-bank-soffre-un-nouveau-look\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amen Bank s\u2019offre un nouveau look - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Adoss\u00e9e \u00e0 sa riche histoire de banque au service de ses clients et de l\u2019\u00e9conomie nationale, Amen Bank (AB) se dote d\u2019une nouvelle identit\u00e9 visuelle et garde le cap sur l\u2019avenir. 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