Les soldes d\u2019\u00e9t\u00e9 ont d\u00e9marr\u00e9 lentement, mais elle conna\u00eetront une plus grande dynamique deux semaines avant la rentr\u00e9e scolaire (15 septembre).<\/strong> <\/em><\/p>\n<\/p>\n
Dans un entretien \u00e0 l’agence Tap, Tarek Ben Jazia, directeur g\u00e9n\u00e9ral de l’Institut national de la consommation (INC), explique la faible affluence des consommateurs depuis le d\u00e9but des soldes, le 1er ao\u00fbt courant, par le fait que la plupart des familles ont achet\u00e9 des v\u00eatements \u00e0 l’occasion de l’Aid El-Fitr, vers la mi-juillet, et beaucoup ont achet\u00e9, par la m\u00eame occasion, les v\u00eatements pour la rentr\u00e9e scolaire et universitaire.<\/p>\n
Tarek Ben Jazia avance d\u2019autres explications \u00e0 cette lenteur : un certain nombre de consommateurs pr\u00e9f\u00e8rent g\u00e9n\u00e9ralement attendre la deuxi\u00e8me ou troisi\u00e8me d\u00e9marque pour acheter \u00e0 des prix encore plus bas.
\nPar ailleurs, les soldes d’\u00e9t\u00e9 n’ont pas fait l’objet d’une grande campagne publicitaire, leur d\u00e9marrage n’ayant \u00e9t\u00e9 confirm\u00e9 que 2 jours avant la date butoir.<\/p>\n
Le directeur g\u00e9n\u00e9ral de l’INC a fait, \u00e9galement, observer que les soldes d’\u00e9t\u00e9, contrairement \u00e0 celles de l’hiver, ne sont pas encore entr\u00e9es dans les habitudes des Tunisiens. Et leur dates, qui ont co\u00efncid\u00e9, ces derni\u00e8res ann\u00e9es, avec la p\u00e9riode de l’A\u00efd El-Fitr (1er – 15 ao\u00fbt), n’\u00e9taient pas connues \u00e0 l’avance. Aussi le minist\u00e8re du Commerce a-t-il l’intention de fixer d\u00e9finitivement ces dates par une loi.<\/p>\n
Tout en rappelant que le rabais minimum ne doit pas passer sous la barre de 20%, l\u2019INC conseille aux consommateurs de s’assurer, pendant la p\u00e9riode des soldes, du double affichage des prix (l’ancien et le nouveau apr\u00e8s la remise), et d\u2019exiger leur droit \u00e0 la garantie ou au service apr\u00e8s-vente. Ils doivent, \u00e9galement, distinguer les produits sold\u00e9s de ceux dont les prix ne sont pas r\u00e9duits et qui sont souvent expos\u00e9s dans un m\u00eame endroit, tout en restant vigilant quant \u00e0 la qualit\u00e9 des produits.<\/p>\n
Une r\u00e9cente enqu\u00eate r\u00e9alis\u00e9e par l’INC sur la saison des soldes et bas\u00e9e sur un \u00e9chantillon de 1500 familles a r\u00e9v\u00e9l\u00e9 que 55,4% des sond\u00e9s ne sont pas au courant des dates des soldes d’\u00e9t\u00e9, alors que 44% estiment que la qualit\u00e9 des produits expos\u00e9s \u00e0 la vente est moyenne et 25% l’ont jug\u00e9e m\u00e9diocre. Par ailleurs, 1 famille tunisienne sur 4 pense que le niveau des r\u00e9ductions des prix n’est pas suffisant.<\/p>\n
Selon le minist\u00e8re du Commerce, les commer\u00e7ants r\u00e9alisent entre 20 et 25% de leurs chiffres d’affaires globaux durant les soldes d’\u00e9t\u00e9 et d’hiver.<\/p>\n
I. B.<\/strong> (avec Tap).<\/p>\n","protected":false},"excerpt":{"rendered":"Les soldes d\u2019\u00e9t\u00e9 ont d\u00e9marr\u00e9 lentement, mais elle conna\u00eetront une plus grande dynamique deux semaines avant la rentr\u00e9e scolaire (15 septembre).<\/p>\n","protected":false},"author":5,"featured_media":8996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[993,2433],"tags":[2400,3206,229,740,1933,3783,3639],"class_list":["post-8995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conso","category-tunisie","tag-commercants","tag-consommateurs","tag-consommation","tag-prix","tag-reduction","tag-rentree-scolaire","tag-soldes-dete"],"yoast_head":"\n
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