{"id":92565,"date":"2017-04-21T13:45:07","date_gmt":"2017-04-21T12:45:07","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=92565"},"modified":"2017-04-21T13:54:39","modified_gmt":"2017-04-21T12:54:39","slug":"condor-electronics-la-technologie-algerienne-sexporte-en-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2017\/04\/21\/condor-electronics-la-technologie-algerienne-sexporte-en-tunisie\/","title":{"rendered":"Condor Electronics : La technologie alg\u00e9rienne s\u2019exporte en Tunisie"},"content":{"rendered":"

\"\"<\/p>\n

Poursuivant sa strat\u00e9gie de d\u00e9ploiement international et sa conqu\u00eate des march\u00e9s ext\u00e9rieurs, l\u2019enseigne alg\u00e9rienne Condor Electronics (CE) s\u2019installe en Tunisie. <\/strong><\/em><\/p>\n

Par Wajdi Msaed<\/strong><\/p>\n

<\/p>\n

Leader alg\u00e9rien des appareils \u00e9lectrom\u00e9nagers, \u00e9lectroniques et multim\u00e9dias, ainsi que des panneaux photovolta\u00efques, Condor Electronics va ouvrir bient\u00f4t \u00e0 Tunis son 3e show-room en dehors des fronti\u00e8res alg\u00e9riennes apr\u00e8s ceux de Nouakchott (Mauritanie) et Dakar (S\u00e9n\u00e9gal).<\/p>\n

Condor Tunisie a \u00e9lu domicile \u00e0 la zone industrielle de Meghira, au gouvernorat de Ben Arous, \u00e0 10 km au sud de Tunis.<\/p>\n

C\u2019est Abderrahmane Benhamadi, pr\u00e9sident du conseil d\u2019administration de CE, qui a donn\u00e9, jeudi 20 avril 2017, le coup d\u2019envoi de ce projet dont le co\u00fbt de r\u00e9alisation est estim\u00e9 \u00e0 2 millions d\u2019euros (5 millions de dinars tunisiens, DT).<\/p>\n

\"\"<\/p>\n

Une production diversifi\u00e9e <\/strong><\/p>\n

Accompagn\u00e9 des hauts cadres de l\u2019entreprise et des autorit\u00e9s r\u00e9gionales ayant \u00e0 leur t\u00eate le gouverneur de la r\u00e9gion, Abdellatif Missaoui, M. Benhamadi a pris connaissance, \u00e0 travers une visite des diff\u00e9rents compartiments de ce nouvel espace de distribution, \u00e0 la gamme des produits qui seront commercialis\u00e9s en Tunisie : r\u00e9frig\u00e9rateurs, machines \u00e0 laver le linge, diff\u00e9rents appareillages \u00e9lectrom\u00e9nagers, cuisini\u00e8res et \u00e9quipements de cuisine, \u00e9crans TV Led, smartphones, ordinateurs etc\u2026<\/p>\n

\u00abTous nos produits sont \u00e0 la pointe de la technologie, certifi\u00e9s aux normes europ\u00e9ennes et garantis par les autorit\u00e9s tunisiennes\u00bb<\/em>, a d\u00e9clar\u00e9 le pr\u00e9sident du CA de CE, lors d\u2019un point de presse organis\u00e9 \u00e0 cette occasion, estimant que ses produits occupent une place de choix sur le march\u00e9 international gr\u00e2ce \u00e0 leur qualit\u00e9, leur diversit\u00e9 et leur comp\u00e9titivit\u00e9.<\/p>\n

\"\"<\/p>\n

La Tunisie, plateforme r\u00e9gionale<\/strong><\/p>\n

\u00abUne enseigne purement alg\u00e9rienne qui essaie, avec un taux d\u2019int\u00e9gration de 80% pour certains articles, de s\u2019adapter aux particularit\u00e9s du march\u00e9 tunisien et d\u2019\u00eatre \u00e0 la port\u00e9e de la bourse des citoyens de la classe moyenne tunisienne\u00bb<\/em>, a-t-il ajout\u00e9, en pr\u00e9cisant que la strat\u00e9gie adopt\u00e9e par son entreprise repose essentiellement sur la proximit\u00e9 avec le consommateur en lui offrant les meilleures prestations tant au niveau commercial que technique.<\/p>\n

Aussi CE a-t-elle proc\u00e9d\u00e9 \u00e0 la formation de 30 techniciens qui ont b\u00e9n\u00e9fici\u00e9 de cycles sp\u00e9ciaux en mati\u00e8re de commercialisation et de service apr\u00e8s-vente au sein de la soci\u00e9t\u00e9 m\u00e8re \u00e0 Alger.<\/p>\n

\"\"<\/p>\n

\u00abNotre objectif est d\u2019atteindre un effectif de 100 agents d\u2019ici la fin de l\u2019ann\u00e9e en cours et notre ambition est de faire de la Tunisie une plateforme d\u2019exportation vers les pays voisins, africains et europ\u00e9ens\u00bb<\/em>, a encore dit M. Benhamadi.<\/p>\n

D\u00e9termin\u00e9e \u00e0 \u00abfaire du made in Algeria une r\u00e9f\u00e9rence sur le march\u00e9 international, CE vise un fort d\u00e9ploiement \u00e0 l\u2019international et notamment sur le continent africain, au Moyen Orient et en Europe \u00e0 l\u2019horizon 2020<\/em>\u00bb, a soulign\u00e9, de son c\u00f4t\u00e9, Ridha Hamai, DGA, charg\u00e9 du d\u00e9veloppement \u00e0 l\u2019international.<\/p>\n

\"\"<\/p>\n

\u00abLe chiffre d\u2019affaires \u00e0 l\u2019export repr\u00e9sentera 50% du produit global en 2022\u00bb<\/em>, a-t-il indiqu\u00e9, faisant savoir que 10% de la production globale sont destin\u00e9s pour la Tunisie et que les produits qui sont pr\u00e9sents dans 90% des foyers alg\u00e9riens sont export\u00e9s, de nos jours, vers la Mauritanie, le S\u00e9n\u00e9gal, le Mali, la Tanzanie et le B\u00e9nin.<\/p>\n

Se f\u00e9licitant de cette coop\u00e9ration fructueuse avec la Tunisie, Abderrahmane Benhamadi a affirm\u00e9, en conclusion, que cette coop\u00e9ration dans les domaines \u00e9conomique et commercial, constitue un jalon fort pour consolider et raffermir les relations \u00e9conomiques, sociales, culturelles et historiques entre les deux peuples fr\u00e8res.<\/p>\n","protected":false},"excerpt":{"rendered":"

Poursuivant sa strat\u00e9gie de d\u00e9ploiement international et sa conqu\u00eate des march\u00e9s ext\u00e9rieurs, l\u2019enseigne alg\u00e9rienne Condor Electronics (CE) s\u2019installe en Tunisie. Par Wajdi Msaed<\/p>\n","protected":false},"author":8,"featured_media":92568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995,2433],"tags":[16566,64,141],"class_list":["post-92565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-tunisie","tag-abdellatif-missaoui","tag-algerie","tag-ben-arous"],"yoast_head":"\nCondor Electronics : La technologie alg\u00e9rienne s\u2019exporte en Tunisie - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2017\/04\/21\/condor-electronics-la-technologie-algerienne-sexporte-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Condor Electronics : La technologie alg\u00e9rienne s\u2019exporte en Tunisie - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Poursuivant sa strat\u00e9gie de d\u00e9ploiement international et sa conqu\u00eate des march\u00e9s ext\u00e9rieurs, l\u2019enseigne alg\u00e9rienne Condor Electronics (CE) s\u2019installe en Tunisie. 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