{"id":98337,"date":"2017-05-26T11:56:28","date_gmt":"2017-05-26T11:26:28","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=98337"},"modified":"2017-05-26T14:20:45","modified_gmt":"2017-05-26T13:50:45","slug":"tunisie-telecom-fete-son-1er-tunisia-brand-award","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2017\/05\/26\/tunisie-telecom-fete-son-1er-tunisia-brand-award\/","title":{"rendered":"Tunisie Telecom f\u00eate son 1er Tunisia Brand Award"},"content":{"rendered":"

\"\"<\/p>\n

Tunisie Telecom a organis\u00e9 une c\u00e9r\u00e9monie interne pour f\u00eater\u00a0<\/strong><\/em>le troph\u00e9e \u00abMarque de l\u2019ann\u00e9e 2017 en technologie de service\u00bb, qui lui a \u00e9t\u00e9 d\u00e9cern\u00e9 par\u00a0Tunisia Brand Award.<\/strong><\/em><\/p>\n

Par Zohra Abid<\/strong><\/p>\n


\nLa c\u00e9r\u00e9monie n’\u00e9tait pas organis\u00e9e tout-\u00e0-fait en interne, puisque l\u2019\u00e9quipe entourant le\u00a0Pdg Nizar Bouguila a invit\u00e9, jeudi 25 mai 2017, les partenaires de l\u2019op\u00e9rateur, les organisateurs de la 1\u00e8re \u00e9dition du Tunisia Brand Awards (TBA), ainsi que plusieurs de\u00a0ses directeurs centraux et r\u00e9gionaux pour remercier, \u00e0 travers eux, tous les employ\u00e9s, qui, chacun de son c\u00f4t\u00e9 et \u00e0 son niveau propre, a contribu\u00e9 \u00e0 la r\u00e9ussite de cette entreprise publique.<\/p>\n

Ont ainsi pris part \u00e0 cette c\u00e9r\u00e9monie, qui s\u2019est d\u00e9roul\u00e9e au si\u00e8ge de TT, aux Berges du Lac de Tunis, Sonia Logani (et son \u00e9quipe de communication au complet), Chakib Blel, Faouzi Baccouche, Karim Kharrat, Mohsen Majid, Ayadi Sbou\u00ef, Faouzi Mrad, Mohamed Fteti, Amel Sakka, Jamel Mhadhbi, Rim Belhassine et autres\u00a0Fatma Ra\u00efs, pour ne citer que ceux-l\u00e0.<\/p>\n

\"Tunisie<\/p>\n

Nizar Bouguila:\u00a0\u00abContinuer \u00e0\u00a0hisser haut notre enseigne tr\u00e8s haut<\/em>\u00bb<\/p>\n

Une marque de confiance<\/strong><\/p>\n

\u00abCette cons\u00e9cration t\u00e9moigne de la confiance dont jouit la marque au regard du grand public et elle\u00a0va nous inciter \u00e0 nous d\u00e9ployer davantage et \u00e0 doubler d\u2019efforts, afin de continuer \u00e0 nous approcher de nos clients et de\u00a0hisser haut notre enseigne<\/em>\u00bb, a lanc\u00e9 M.\u00a0Bouguila, dans son mot de bienvenue, tout en remerciant le jury de TBA, qui a sacr\u00e9 TT \u00abMarque de l\u2019Ann\u00e9e 2017 en technologie de service<\/em>\u00bb.<\/p>\n

M. Bouguila a aussi\u00a0remerci\u00e9\u00a0les partenaires de l’entreprise, dont son agence de communication Mindshare, repr\u00e9sent\u00e9e par Hayet Raies, sa Managing Director, ainsi qu’Ahmed Mahjoub, Managing Director de l\u2019agence J. Walter Thompson Tunis (JWT), devenue partenaire de TT depuis fin mars dernier.<\/p>\n

S’adressant ensuite aux directeurs r\u00e9gionaux pr\u00e9sents, le Pdg de TT a lanc\u00e9:\u00a0\u00abLa barre a \u00e9t\u00e9 mise tr\u00e8s haut. Il faut donc la pers\u00e9v\u00e9rer avec le m\u00eame entrain et redoubler d’effort pour se maintenir \u00e0\u00a0la premi\u00e8re place\u00bb<\/em>.<\/p>\n

\"Tunisie<\/p>\n

Nizar Bouguila, ses \u00e9quipes et ses h\u00f4tes.\u00a0<\/em><\/p>\n

Pour une concurrence loyale<\/strong><\/p>\n

Le CEO de TBA, Karim Khabthani, a indiqu\u00e9, pour sa part, que les organisateurs\u00a0de la\u00a01\u00e8re \u00e9dition du concours ont\u00a0re\u00e7u la candidature de\u00a0plus de 600 marques dont ils\u00a0n’ont s\u00e9lectionn\u00e9 qu\u2019une petite centaine pour la course finale. \u00abNous nous sommes entour\u00e9s des professionnels de la place et avons travaill\u00e9 en collaboration avec l\u2019Innorpi, l\u2019Utica, le Cepex, Microsoft et l\u2019API, en respectant les crit\u00e8res internationaux les plus stricts pour d\u00e9signer les marques de l’ann\u00e9e<\/em>\u00bb, a ajout\u00e9 M. Khabthani,\u00a0qui estime que\u00a0ce concours inter-marques va aider \u00e0 renforce la confiance des consommateurs, \u00e0 am\u00e9liorer l\u2019image de marque des enseignes commerciales et \u00e0 booster la concurrence loyale entre les marques tunisiennes, et\u00a0seulement tunisiennes,\u00a0car, les marques \u00e9trang\u00e8res franchis\u00e9es et op\u00e9rant sur le march\u00e9 tunisien sont s\u00e9lectionn\u00e9es dans la cat\u00e9gorie \u00ab\u00a0Meilleure franchise\u00a0\u00bb<\/em>.<\/p>\n

\"Tunisie<\/p>\n

L’\u00e9quipe Com de Tunisie Telecom.<\/em><\/p>\n

\u00abNous venons d’organiser\u00a0la 1\u00e8re \u00e9dition et nous restons tr\u00e8s ouverts aux remarques. Nous en avons d\u00e9j\u00e0 re\u00e7ues et nous promettons d\u2019en tenir compte dans les prochaines \u00e9ditions de ce concours organis\u00e9 dans le cadre d’un\u00a0partenariat public\/priv\u00e9<\/em>\u00bb, a conclu M. Khabthani.<\/p>\n

Rappelons que les prix de la marque de l’ann\u00e9e, concours\u00a0lanc\u00e9 le 30 janvier 2017,\u00a0ont \u00e9t\u00e9 d\u00e9cern\u00e9s dans une quinzaine de secteurs, dont l\u2019agroalimentaire, l\u2019automobile, le\u00a0cosm\u00e9tique, l\u2019hygi\u00e8ne et le\u00a0bien-\u00eatre, le\u00a0textile, l\u2019ameublement, les banques, les assurances\u00a0et\u00a0les technologie de services, remport\u00e9 par TT.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tunisie Telecom a organis\u00e9 une c\u00e9r\u00e9monie interne pour f\u00eater\u00a0le troph\u00e9e \u00abMarque de l\u2019ann\u00e9e 2017 en technologie de service\u00bb, qui lui a \u00e9t\u00e9 d\u00e9cern\u00e9 par\u00a0Tunisia Brand Award. Par Zohra Abid<\/p>\n","protected":false},"author":7,"featured_media":98411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,993,2433],"tags":[7382,21133,4430,930],"class_list":["post-98337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-conso","category-tunisie","tag-innorpi","tag-mindshare","tag-nizar-bouguila","tag-tunisie-telecom"],"yoast_head":"\nTunisie Telecom f\u00eate son 1er Tunisia Brand Award - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2017\/05\/26\/tunisie-telecom-fete-son-1er-tunisia-brand-award\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tunisie Telecom f\u00eate son 1er Tunisia Brand Award - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Tunisie Telecom a organis\u00e9 une c\u00e9r\u00e9monie interne pour f\u00eater\u00a0le troph\u00e9e \u00abMarque de l\u2019ann\u00e9e 2017 en technologie de service\u00bb, qui lui a \u00e9t\u00e9 d\u00e9cern\u00e9 par\u00a0Tunisia Brand Award. 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